Supporting Healthy Choices: A Framework for Voluntary Action
This framework sets out the action we believe is necessary to shape and better support healthier diets in Scotland.
Annex C
Food and Drink Offerings and Promotions
The Scottish Dietary Goals underpin and set the direction for dietary improvement in Scotland. To achieve our goals it is important that dietary intakes are rebalanced to contain more fruit and vegetables, more foods that are rich in starchy carbohydrates and fibre, more oil rich fish, fewer calories and less fat, salt and sugar.
Positive promotion of the following foods, coupled with fewer promotions of high fat, salt and sugar foods, will help shift the balance toward a diet that better reflects our dietary goals.
| Category number and description | Guidance notes |
|---|---|
| FRUIT AND VEGETABLES | |
| 1 Fresh fruit and vegetables | All plain varieties, including ready prepared |
| 2 Canned fruit | Only fruit with no added sugar or syrup |
| 3 Canned vegetables | Only vegetables with no added salt or sugar |
| 4 Frozen fruit and vegetables | Only fruit and vegetables without added salt or sugar |
| 5 Beans and pulses | All plain varieties, including dried and frozen and canned without added salt or sugar |
| 6 Canned beans and pulses in sauce, including baked beans in tomato sauce | Only varieties that meet the following criteria: No more than 5g sugar per 100g No more than 0.56g salt or 225mg sodium per 100g |
| FOODS RICH IN STARCHY CARBOHYDRATES AND FIBRE | |
| 7 Bread | All plain bread and rolls containing no more than 1.13g salt or 450mg sodium per 100g. Excludes bread and rolls with additional ingredients Wholemeal bread should always be included in any bread promotion |
| 8 Potatoes | All plain fresh varieties (including sweet potatoes and yams), and canned potatoes with no added salt |
| 9 Oven chips and other potato products | Only chilled and frozen chips and potato products that meet the following criteria: No more than 5% total fat, and require no addition of fat in preparation No more than 0.69g salt or 275mg sodium per 100g Excludes crisps and snacks |
| 10 Grains including rice, couscous, bulgar wheat, polenta and quinoa | All plain varieties of grains Excludes products with added ingredients |
| 11 Pasta and noodles | All plain varieties of pasta and noodles Excludes products with added ingredients |
| 12 Rolled oats, oatmeal and barley | All plain varieties Excludes products with added ingredients |
| 13 Breakfast cereals | Only breakfast cereals that meet the following criteria: No more than 10g sugar/100g No more than 1.0g salt or 400mg sodium per 100g (maximum) |
| FISH, MEAT AND OTHER NON-DAIRY PROTEIN SOURCES | |
| 14 Fresh and frozen oil rich fish | All plain oil rich fish including salmon, mackerel, sardines, tuna Excludes smoked products and products with additions such as sauces, batters or crumbs |
| 15 Canned oil rich fish | All varieties that meet the following criteria: No more than 1.5g salt or 600mg sodium per 100g (maximum) Excludes canned tuna because the essential fatty acids are largely removed in the canning process |
| 16 Fresh and frozen white fish, | All plain white fish Excludes smoked products and products with additions such as sauces, batters or crumbs |
| 17 Fresh and frozen lean white meat | All plain products Excludes products with additions such as sauces, batters or crumbs |
| 18 Fresh and frozen vegetarian lean meat substitutes | All plain products Excludes products such as vegetarian sausages, burgers Excludes products with additions such as sauces, batters or crumbs |
| DAIRY PRODUCTS | |
| 19 Milk | Only plain skimmed, 1% and semi skimmed milk Excludes milk with added ingredients |
| 20 Plain yoghurt | All plain yoghurt containing no more than 3g per 100g fat |
| 21 Flavoured yoghurt | Only products containing no more than 3g per 100g fat and 10g per 100g sugars |
| DRINKS (in addition to milk) | |
| 22 Water | Only plain (still and sparkling) with no added flavourings or ingredients |
| 23 Sugar free drinks | Only sugar free drinks containing no more than 0.5g of sugar per 100g/ml Excludes drinks containing more than 150mg caffeine per litre, where manufacturers are required to declare 'High Caffeine Content' on the packaging, in accordance with food labelling regulations[35] Excludes drinks based on tea or coffee extracts |
| COMPOSITE PRODUCTS | |
| 24 Pasta sauces | Only tomato or vegetable based sauces containing no more than 0.93g salt or 370mg sodium per 100g |
| 25 Ready meals and takeaway dishes | Only products that code green or amber with respect to Front of Pack labelling criteria - see Annex D |
| 26 Vegetable based soup | Vegetable and/or pulse (e.g. lentil)-based soups Only products containing no more than 0.63g salt or 250mg sodium per 100g as consumed (i.e. not as dried) Excludes creamed soups |
| 27 Prepared salad dishes with a carbohydrate base, e.g. potatoes, pasta, rice or couscous | Only products that code green or amber with respect to Front of Pack labelling criteria - see Annex D |
| 28 Sandwiches, wraps, filled rolls, baguettes | Only products that meet the following criteria: contains salad/vegetables no more than 400 kcals per serving/pack no more than 1.5g salt or 600mg sodium per 100g per serving/pack |
Note on 'plain'
The definition of 'plain' as applied to these products in Annex C excludes all additions to products, such as cheese or olives to bread, oil to rice or noodles, and syrup to tinned fruit. However, 'ready to heat' plain versions of products could be included, e.g. microwaveable rice or straight-to-wok noodles, as well as ready prepared items such as pre-chopped plain fruit and vegetables.
Contact
Email: Leigh Edwardson
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