Future Me campaign launch

A new campaign encouraging parents or guardians to talk to children about their dreams for the future will be launched this week by the Scottish Government.

The Future Me campaign aims to raise the aspirations of children and improve vital literacy and numeracy skills which will last a lifetime.

Parents or guardians are being asked to discuss the future with young people and share their ambitions either online on Scotland’s giant dream wall or using the Future Me postbox at their local library.

Even though the website doesn’t go live until Monday paper entries have already started to flood in with teacher, builder, vet and footballer already extremely popular choices. 

Deputy First Minister and Cabinet Secretary for Education and Skills John Swinney said:

“The Future Me campaign is about encouraging parents and carers to talk to their children about their dreams and ambitions for the future so they can start working to make these dreams a reality together.

“This will not only help to raise aspirations, increase attainment and deliver better outcomes it will also provide families with ideas they can do together to build essential lifelong skills which will benefit their children whatever they decide to do.

“I look forward to seeing the dreams of our young people throughout the country shared on the Future Me wall.”

The campaign is part of the wider Read, Write, Count initiative which aims to improve key numeracy and literacy skills amoung primary school children across Scotland to tackle educational inequalities and raise attainment in the early years and beyond.

The Future Me website provides parents and carers with tips and advice about fun and interesting ways to encourage children to realise their dreams.

Every family taking part will receive a certificate and a place on the digital dream wall for their child.