Amount of money the Scottish Government has spent on advertising on social media sites: FOI release
- Published
- 28 November 2023
- Topic
- Public sector
- FOI reference
- 202300361450
- Date received
- 13 June 2023
- Date responded
- 29 June 2023
Amount of money the Scottish Government has spent on advertising on social media sites
Information requested
Information regarding the amount of money the Scottish Government has spent on advertising on social media sites such as on Facebook, Twitter, Instagram, Reddit and TikTok between 2018 and 2023 and breakdown costs for each site.
Response
The spend by calendar year on social media advertising is as follows.
| Supplier | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 (Jan-Jun) | Total |
|---|---|---|---|---|---|---|---|
| Meta (Facebook & Instagram)* | £317,423 | £332,194 | £1,297,951 | £2,303,016 | £1,180,210 | £349,548 | £5,780,342 |
| £3,392 | £3,100 | £2,966 | £74,943 | £3,516 | £77,699 | £165,616 | |
| £25,906 | £100,869 | £455,795 | £1,013,506 | £377,704 | £9,621 | £1,983,401 | |
| Snapchat | £31,951 | £13,822 | £101,088 | £70,766 | £76,700 | £1,992 | £296,319 |
| TikTok | £0 | £0 | £71,179 | £127,371 | £112,507 | £27,401 | £338,458 |
| YouTube | £47,716 | £77,165 | £484,384 | £747,432 | £324,665 | £101,494 | £1,782,856 |
| Twitch | £0 | £70,000 | £30,000 | £83,460 | £121,495 | £0 | £304,955 |
| £0 | £0 | £8,955 | £14,587 | £0 | £0 | £23,542 | |
| Total | £426,388 | £597,150 | £2,452,318 | £4,435,081 | £2,196,797 | £567,755 | £10,675,489 |
*The billing for Facebook and Instagram activity comes directly from a single company (Meta) and cannot be split.
About FOI
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Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
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