Analysis of XX Commonwealth Games Host Broadcast Coverage, Online Media and Official Digital Channels
This reports analyses the coverage of the XX Commonwealth Games by the Games’ Host Broadcasters, the use of the official Glasgow 2014 websites, and associated social media.
4. The Glasgow 2014 website
4.1 Based on Google Analytics, there were 25.8 million page views of the www.glasgow2014.com website over the 12 days between 3 July and 3 August 2014 from 228 countries. On 23 July there were over 2.3 million page views alone.
4.2 These page views equated to just under 12.5 million visits (sessions) to the site across the 12 days with an average of over 1 million visits a day. Page views on www.Glasgow2014.com peaked on Monday 28 July with 2.4 million. These visits were made by 6.7 million unique users.
4.3 The peak for unique visitors on Glasgow 2014's website was on 29 July.
4.4 Over 40% of users of www.glasgow2014.com were from the UK (3.5 million from England and 1.7 million from Scotland), followed by almost 19% being from India and just over 13% from Australia. Outside the Commonwealth, the USA was the 5th highest location of users' visits to the site, equating to 3.5% of the visits to the site. Outside this top 10, other countries made up 8.2% of visits (see Table 4.1).
Table 4.1. Top 10 countries from where users visited the www.glasgow2014.com site
| Country |
Visits |
% |
|---|---|---|
| 1. UK |
5,337,084 |
42.8 |
| 2. India |
2,327,492 |
18.7 |
| 3. Australia |
1,647,398 |
13.2 |
| 4. New Zealand |
589,754 |
4.7 |
| 5. USA |
440,121 |
3.5 |
| 6. Canada |
336,922 |
2.7 |
| 7. Malaysia |
306,671 |
2.5 |
| 8. Singapore |
191,270 |
1.5 |
| 9. South Africa |
165,535 |
1.3 |
| 10. Bolivia |
101,468 |
0.8 |
| Other |
1,025,569 |
8.2 |
| Total |
12,469,284 |
100 |
4.5 In terms of pages viewed per session for www.glasgow2014.com, smaller nations and territories had the highest consumption of pages per session. St Helena had the highest consumption of pages per session with an average of 3.24, followed by St Barthelemy, Greenland, Venezuela and the Cook Islands. Not all the countries with the highest consumption were within the Commonwealth.
4.6 There were over 1 million visits to www.glasgow2014.com during the Opening Ceremony, with India equating to 23.7% of these. Google searches for 'Scottish Terrier' increased dramatically after the Opening Ceremony with searches for the 'Red Arrows' fly past and 'Glasgow 2014' also increasing at this time. The most popular site content trends within the competition schedule pages were Rugby Sevens followed by athletics, netball, aquatics, hockey and boxing.
4.7 Peak traffic on the Glasgow 2014 website was observed on 3 August.
4.8 Social network referrals to www.glasgow2014.com accounted for just under 8,000 sessions on the website on the first day with Facebook being the main referral source, followed by Twitter. Levels of referrals continued throughout the Games fluctuating with over 3,000 on 1 August, and to over 9,000 on 28 July.
Contact
Email: Niamh O'Connor
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