Anholt-GfK Roper Nation Brands IndexSM: 2018 report for Scotland

Footnotes

1. National Performance Framework

2. National Performance Framework

3. All rankings presented in the report are out of 50.

4. The overall score for each of the dimensions is out of 100, while the score for each of the attributes is an average of respondents’ scores, based on a scale from 1.0 to 7.0 (1.0 being the lowest and worst and 7.0 being the highest and best).

5. Please see the full methodology report that has been published alongside this report.

6. National Performance Framework

7. The NBISM score is an average of the scores from the six NBISM dimensions.

8. Figures have been rounded to one decimal place.

9. A decile is any of the nine values that divide the sorted data into ten equal parts, so that each part represents 1/10 of the sample or population.

10. The 20 core panel countries do not include Scotland as a panel country.

11. The United Kingdom sample includes Scotland.

12. An average of scores from respondents from each of the panel countries on their overall opinion of Scotland is calculated. Responses are given on a scale from 1.0 (extremely unfavourable) to 7.0 (extremely favourable) with 4.0 being neither favourable nor unfavourable.

13. The NBISM score is an average of the scores from the six NBISM dimensions. Each of the six dimensions is an average of the scores of the ratings questions from the dimension’s attributes. There are between 3 and 5 attributes for each of the dimensions.

14. For dimension calculations, the responses to each attribute are converted from its original 7 point scale to a 1-100 scale. That is done by creating a new score for each attribute. Each of the six dimensions are created, for each country, by calculating a respondent’s mean of the newly transformed scores of the attributes that make up that dimension.

15. Dimension scores are presented as a score out of 100, calculated as an average of the scores given for the underlying attributes (e.g. the Exports dimension is an average of the attributes: contribution to innovation and science, products and services and country as a creative place).

16. This is because rank is responsive to changes in the sample of countries being evaluated while absolute score is not.

17. 38 per cent of respondents also selected ‘None of These’.

18. This is because rank is responsive to changes in the sample of evaluated countries while absolute score is not.

19. 20 per cent of respondents selected ‘None of These’.

20. 33 per cent of respondents also selected ‘None of These’.

21. 26 per cent of respondents also selected ‘None of These’.

22. 20 per cent of respondents also selected ‘None of These’.

23. 22 per cent of respondents selected ‘None of These’.

24. The data collected from these respondents are exclusively for the Scottish Government. Therefore, this information is not shared with any other client.