Publication - Statistics
The Anholt-Ipsos Nation Brands IndexSM: 2020 Report for Scotland
This report discusses the 2020 findings from the Anholt-Ipsos Nation Brand IndexSM (NBI) survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.
Infographic: Scotland’s Reputation 2020
![Scotland’s reputation 2020 infographic showing an overview of overall and dimension specific ranks and scores.](/binaries/content/gallery/publications/statistics/2021/02/anholt-ipsos-nation-brands-indexsm-2020-report-scotland/SCT12207137301_g01.gif)
Contact
Email: eva.kleinert@gov.scot
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