Publication - Research and analysis

The Anholt Nation Brands Index®: 2024 report for Scotland

Published: 23 January 2025
From: Director-General Strategy and External Affairs
Directorate: Performance, Delivery and Resilience Directorate
ISBN: 9781836912446

This report discusses the 2024 findings from the Anholt Nation Brand Index® survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.

Supporting documents

The Anholt Nation Brands Index®: Report for Scotland

File type: 45 page PDF
File size: 819.2 kB

NBI 2024 - Outputs - Tables and Figures Workbook January 2025

File type: Excel document
File size: 336.0 kB

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Supporting documents

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