Publication - Research and analysis

The Anholt Nation Brands Index®: 2024 report for Scotland

Published: 23 January 2025
From: Director-General Strategy and External Affairs
Directorate: Performance, Delivery and Resilience Directorate
ISBN: 9781836912446

This report discusses the 2024 findings from the Anholt Nation Brand Index® survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.

Supporting documents

Further information

Further information and copies in alternative formats can be obtained by contacting:

Lauren Johnstone

Constitution, International and Migration Analysis Scottish Government
St Andrews House
Edinburgh
EH1 3DG

Email: lauren.johnstone2@gov.scot

Fergus Christie

Constitution, International and Migration Analysis Scottish Government
St Andrews House
Edinburgh
EH1 3DG

Email: fergus.christie@gov.scot

Contact

Email: socialresearch@gov.scot

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