Scotland's Baby Box pilot: development research

Appendix B - Qualitative Recruitment Screener

Future Contact:

Ask respondent: May TNS contact you again within the next 12 months for further questions on this or similar research?

Yes 1
No 2

IF YES - COMPLETE RESPONDENT DETAILS PAGE IN FULL AND RETAIN FOR FUTURE USE

GENERAL RECRUITMENT GUIDANCE: DO NOT READ OUT TO RESPONDENT:

Make sure you use this questionnaire to recruit the 'right' types of respondents for this study - please check the recruitment criteria carefully. We are recruiting for discussions. Please recruit 1 to show for each interview.

Good MORNING / AFTERNOON / EVENING, I am NAME from Criteria, working on behalf of TNS. We are conducting an independent research study about families and children. We would be grateful if you could help us. This is a genuine piece of market research; we are not trying to sell you anything and the information will be used for research purposes only.

Q1. Do you, or does anyone in your household, work in any of the following occupations?

CODE ALL MENTIONED. CLOSE IF CODED ANY OF 1-9

Advertising	1
Market research	2
Marketing	3
Journalism	4
Public relations	5
Baby products manufacturing or distribution	6
Baby products retailing or wholesaling	7
Scottish Government	8
Any other role related to young children	9
None of these	10

Q2. Have you ever taken part in a Market Research survey which took up to an hour or more of your time?

SINGLE CODE

IF CODE 1 GO TO Q3, IF CODE 2 GO TO Q5

Yes	1
No	2
{{Don't know / Not sure / Can't remember}}	X

Q3. Approximately how long ago was this?

NONE TO HAVE PARTICIPATED IN THE LAST 6 MONTHS

Within the last 6 months	X CLOSE
6-12 months ago	2
Over 12 months ago	3
{{Don't know / Not sure / Can't remember}}	X

Q4. Can you tell me what this previous discussion was about?

RECORD VERBATIM RESPONSE(S)

NONE TO HAVE PARTICIPATED IN RESEARCH ON A SIMILAR TOPIC

Q5. How old are you?

WRITE IN AGE IN YEARS: _____

TO FALL-OUT NATURALLY

Q6. RECORD GENDER

SINGLE CODE

DEPTHS 1-3, 5-11, 14-18, 20, 21 & 23 TO BE FEMALE

DEPTHS 4, 12, 13, 19 & 22 TO BE MALE

Male	1
Female	2

Q7. What is the occupation of the main income earner in your household? That is, the person with the largest income, whether from employment, benefits, investments or any other source.

RECORD VERBATIM RESPONSE(S)

If required PROBE for: Are they employed / self employed, What grade/ level their position is, Business type, How many people they are in charge of, Any job specific qualifications they may have etc

Q8. RECORD SOCIAL CLASS

SINGLE CODE

DEPTHS 1, 7, 13 & 18 TO BE SOCIAL GRADE AB

DEPTHS 2, 8, 14 & 19 TO BE SOCIAL GRADE C1

DEPTHS 3, 4, 9, 15 & 20 TO BE SOCIAL GRADE C2

DEPTHS 5, 10, 16, 21 & 22 TO BE SOCIAL GRADE D

DEPTHS 6, 11, 12, 17 & 23 TO BE SOCIAL GRADE E

A	1
B	2
C1	3
C2	4
D	5
E	6

Q9. What is your current employment status?

SINGLE CODE

Full time (30+ hours per week)	1
Part time (8-29 hours per week)	2
Student	3
Unemployed	4
Housewife/husband	5
Maternity leave	6
Other __________________	7

Q10. What is your marital status?

SINGLE CODE - OBTAIN A MIX OF SINGLE & COUPLED PARENTS

Married	1
Single - Cohabiting	2
Single - Live on own	3
Other	4
Refused	5

Q11a. Do you have any children, that you are solely or jointly responsible for, living at home aged between 0 and 12 months?

SINGLE CODE. ALL TO BE A PARENT OR CARER TO A CHILD, LIVING IN THEIR HOUSEHOLD, UNDER 12 MONTHS

Yes	1
No	2

Q11b. How old is your youngest child living at home?

MIX ACROSS THE SAMPLE OF AGE OF YOUNGEST CHILD BETWEEN 0-12 MONTHS

WRITE IN AGE IN MONTHS___________________________

Q11c. What is the total number of children (under 16) living in your household?

MIX IN EACH SEGMENT

1	2
2	3
>2	4

Q12. Which of the following best describes the area you live in?

SINGLE CODE

AT LEAST ONE PER LOCATION TO BE SEMI-RURAL/RURAL (CODE 3 / 4)

MIX OF URBAN, SUBURBAN AND SEMI-RURAL/RURAL PER LOCATION

Urban	1
Suburban	2
Semi-rural	3
Rural	4

Q13 I am going to read out a list of statements to you that may or may not describe you personally. I will ask you to rate the degree to which the statement describes you on a scale of 1 to 10, where '10' means' describes me completely' and '1' means 'does not describe me at all', or you can use any number in between. To what degree does the following describe you? [Respondents must rate a '7' '8', '9' or '10' on at least 2 of the 5 statements. Additionally, they must NOT rate more than 1 of the statements a '1', '2', '3' or '4']

1. I get excited about trying something I have not done before

2. I like to use my imagination to come up with new ideas

3. I am open about expressing my thoughts and feelings

4. I enjoy meeting and talking to new people

5. I am comfortable talking to others even I haven't met them before

S1	1	2	3	4	5	6	7	8	9	10
S2	1	2	3	4	5	6	7	8	9	10
S3	1	2	3	4	5	6	7	8	9	10
S4	1	2	3	4	5	6	7	8	9	10
S5	1	2	3	4	5	6	7	8	9	10

INSTRUCTIONS TO INTERVIEWER (ALWAYS INCLUDE)

Notes for Interview
Do not reveal the end sponsor (client) to respondents. Inform respondents that as the research maybe commercially sensitive they will NOT be told who the research sponsor is during the research session and may not be informed at the end of the session either
Duration	1 hour per depth Ensure respondents are aware of duration and start time
Recruitment numbers	Recruit 1 respondents for 1 to attend each depth
Incentives	£50.00
Respondent profiles	Mobile phone numbers to be provided for all respondents Questions 5, 6, 8, 10, 11a,b,c, (including age of children in months / years), 12 to be recorded on profiles
Data Protection	Inform respondents the discussion will be audio recorded Inform repondents that their personal details will be kept by TNS UK for up to 12 months for quality purposes (they will not be contacted by TNS after the research unless otherwise agreed)