Beef 2020: review report

Maximise market access and brand awareness among target consumers internationally

It is generally acknowledged that global demand for food will increase as the global population grows to 8 billion by 2030 ^[6] but also because of growing urbanisation, higher incomes and changing diets. However, it is equally recognised that most of this growth will occur in developing countries. If Scotland is to be able to benefit from these opportunities it first has to have access to these markets through the establishment of the necessary agreements, protocols and certifications with these countries.

Recommendation 5

The Scottish Government must work closely with UK and global partners to facilitate maximum access to international markets.