Census public engagement campaign 2022 – extension activity (April to May 2022): evaluation report

11. Conclusions

The extension campaign successfully built on the original phase of the campaign, making clear the urgency, highlighting the fine and signposting to the required support.

Along with the other interventions it nudged many people to complete their census and played an important role in delivering the 89% completion rate that was achieved.

While there remained a group of people who did not intend to complete, and were not swayed by any of the activity, there are some important learnings about barriers to completion that will be carried forward to future programmes.