Census public engagement campaign 2022 – extension activity (April to May 2022): evaluation report

Footnotes

1. Research was required to understand the reasons why people who have not completed the census have not yet done so. This was a small-scale qualitative project carried out by Progressive Partnership Ltd to provide an indication of the range of reasons for this and does not provide a quantification of the reasons. It is based on 29 mini-depth interviews carried out 3-5 May 2022 with people who had not yet completed the census at the time of recruitment (28 April – 3 May). Participants were free-found by recruiters across Scotland. The profile of the sample was as follows: More women than men (17/12); mainly lower socio-economic groups (14 DE, 7 C2 and 8 ABC1); younger: 12 under 35, 10 aged 35-44 and 7 aged 45+; 24 white Scottish/British and 5 minority ethnic respondents.

2. For the most part these findings were subsequently validated by a data collection exercise carried out by the NRS field force from 26 to 31 May 2022 as they continued to support householders to complete their census form: summary-of-door-step-data-collection-reasons-for-not-responding-yet.pdf (scotlandscensus.gov.uk)

3. Groups examined as part of this research include: DEs, Young Independents, Parents of 0-5s, 65+, those with a disability and those living in Glasgow.