Restricting alcohol advertising and promotion: consultation

16. Evaluation and provision of data

16.1 Scotland has a leading international role in implementing and evaluating alcohol policy interventions, as demonstrated by our comprehensive Minimum Unit Pricing evaluation programme.

16.2 We would intend to continue our robust approach to evaluation if introducing marketing restrictions in Scotland. This would allow us to monitor the impact that any restrictions have on exposure to alcohol marketing as well as on consumption levels.

16.3 In order to assist with evaluating the impact any alcohol marketing restrictions would have, it may be helpful to require alcohol producers and companies selling alcohol to provide data on alcohol marketing expenditure as well as local sales data. This would allow Scottish Government to consider the impact of both national and local alcohol marketing campaigns on product sales.

16.4 In addition, this information may be useful to local decision makers in licensing boards. It could provide licensing boards with a clearer and more accurate picture of the availability of alcohol in a geographic area and the impact of different types of premises.

Question 36

Do you think that Scottish Government should require the alcohol industry to provide information and data on alcohol marketing campaigns in Scotland?

Please tick one

Yes

No

Don’t Know

Please explain your answer in the text box.

Question 37

Do you think that Scottish Government should require the alcohol industry to provide local alcohol sales data in Scotland?

Please tick one

Yes

No

Don’t Know

Please explain your answer in the text box.