UEFA EURO 2028 Commercial Rights Protection: consultation analysis - final report

Independent analysis of responses to the public consultation on proposed commercial rights protection measures for UEFA EURO 2028.


Footnotes

1 This includes the Glasgow Commonwealth Games Act 2008, the UEFA European Championship (Scotland) Act 2020, and the Birmingham Commonwealth Game Act 2020.

2 Ambush marketing is when companies or advertisers try to capture the benefits associated with an event without the event organiser’s permission.

3 Of those who responded via Citizen Space, four were aged 25-34, four aged 35-44, nine aged 45-59, three aged 60-74, and three did not provide age information.

4 The consultation document notes trading was defined as the sale or offer for sale, in an open public place, of an article or service for EURO 2020.

5 A pedlar is someone who trades as they travel.

6 All figures in this column are numbers not percentages.

Contact

Email: majorevents@gov.scot

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