Designing and Evaluating Behaviour Change Interventions

Introduction

This evaluation pack is a summary of the full version, aimed at both service providers and funders who aim to promote behaviour change.

For funders, it aims to:

• Offer a strategic, evidence-based and outcomes-focused planning tool.
• Demonstrate the role you can play in promoting and enabling high quality evaluations from those you fund.
• Offer guidance on how to assess evaluations from service providers and therefore direct funding to greatest effect.

For service providers, it aims to:

• Provide guidance on planning an evidence-based service with a 'built in' evaluation process.
• Provide guidance and resources for you to effectively assess, understand and demonstrate how well your service is working in relation to your aims.
• Offer an alternative to randomised control trials, using a 'logic model' approach to evaluation, which any service provider can use to evaluate any intervention, regardless of size.
• Encourage continual review and improvement of services.