Detect Cancer Earlier marketing campaign: evaluation report 2022/2023

10. Website

The main call to action of the campaign was for people to contact their GP practice if they have unusual, persistent symptoms that could be cancer. However the campaign also signposted to the website for more information, case studies and to access the online symptom checker. 'Be the Early Bird' content was added to the site prior to launch, as well as 12 new case studies bringing a human voice to the campaign.