Detect Cancer Earlier marketing campaign: evaluation report 2022/2023

13. Other key metrics

• Paid-for-media reached 97.1% of the target audience of C2DE adults 40+, giving them 19.4 opportunities to see or hear the campaign on average.
  
• 50 pieces of coverage achieved providing 300,000 opportunities to see campaign messaging.
  
• During the 4-week campaign, there were 6,400 visits to the website and 3,900 visits to the online symptom checker with an average time of 2 minutes spent there.
  
• 6,730 total engagements with the public and 4,150 leaflets distributed.