Publication - Research and analysis
Detect Cancer Earlier marketing campaign: evaluation report 2022/2023
An overview of the Detect Cancer Earlier campaign which ran from 6 to 31 March 2023, including independent evaluation results.
6. Campaign materials
TV (40 seconds)
STV Ad Break Takeover
Out of Home Posters
Press Partnership
Full page press advertorials and online articles were used to tell the story of two people who have undergone treatment for cancer and now living well again.
Radio Partnership
Three cancer survivors who are now living well after treatment were interviewed by a radio presenter and the one minute features ran on-air during the second half of the campaign.
Digital
A targeted digital plan consisted of a 20 second digital ad, three static assets and paid search terms.
Contact
Email: sgmarketing@gov.scot
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