Publication - Research and analysis

Detect Cancer Earlier marketing campaign: evaluation report 2022/2023

Published: 24 May 2024
Directorate: Communications and Ministerial Support Directorate, +1 more … Chief Operating Officer, NHS Scotland Directorate
Topic: Health and social care
ISBN: 9781836013013

An overview of the Detect Cancer Earlier campaign which ran from 6 to 31 March 2023, including independent evaluation results.

Supporting documents

8. PR activity

PR was used to bring a human voice to the campaign and use storytelling to highlight the direct link between taking action and a greater chance of living well again.

Working with charity partners, 12 early detection case studies were recruited spanning a range of cancer types (prostate, cervical, blood, ovarian, breast, bowel, melanoma and lung).

Images shows a range of people who were recruited to
help develop the campaign.

Contact

Email: sgmarketing@gov.scot

There is a problem

Thanks for your feedback

Was this helpful?

Yes

Your comments

Your feedback helps us to improve this website. Do not give any personal information because we cannot reply to you directly.

Choose a reason for your feedback

Your comments

Your feedback helps us to improve this website. Do not give any personal information because we cannot reply to you directly.

Yes, but

Choose a reason for your feedback

Your comments

Your feedback helps us to improve this website. Do not give any personal information because we cannot reply to you directly.

Information

8. PR activity

Contact

There is a problem