Publication - Research and analysis

Detect Cancer Earlier marketing campaign: evaluation report 2023/2024

Published: 24 May 2024
Directorate: Communications and Ministerial Support Directorate, +1 more … Chief Operating Officer, NHS Scotland Directorate
Topic: Health and social care
ISBN: 9781836013006

An overview of the Detect Cancer Earlier campaign which ran from 18 September to 22 October 2023, including independent evaluation results.

11. Other key metrics (including paid-for-media and website)

Paid-for-media reached 98% of the target audience of C2DE adults 40+, giving them 14.4 opportunities to see or hear the campaign on average.
During the campaign period, there were 6,000 visits to the website and 4,200 visits to the online symptom checker.

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