Detect Cancer Earlier marketing campaign: evaluation report 2023/2024

3. SMART Marketing Objectives

The campaign set out to achieve the following objectives, among the target audience, by November 2023:

• Maintain strong agreement that you can improve the chance of living well after cancer by getting possible cancer symptoms checked as early as possible.
• Increase the proportion who identify all three benefits of taking action to detect cancer earlier mentioned in the campaign (more treatment options available, more likely to live well again and better news to tell the family) by 3 percentage points.
• Maintain the proportion who say they are very likely to contact their GP practice with suspected cancer symptoms.
• Achieve a figure of 65% prompted awareness for the overarching campaign.
• Achieve 70% of campaign recognisers^[3] reporting they had taken action as a result of the campaign.