Detect Cancer Earlier marketing campaign: evaluation report 2023/2024
An overview of the Detect Cancer Earlier campaign which ran from 18 September to 22 October 2023, including independent evaluation results.
6. Campaign materials
Out of Home Posters
Press Partnership
Press advertorials and online articles were used to tell the story of people who have undergone treatment for cancer and now living well again. To encourage men particularly to contact their GP practice if they are worried about possible symptoms, features about sportsmen treated for cancer were placed in the sports section.
Radio Partnership
Cancer survivors who are living well told their story across the Bauer radio network (Forth, Clyde, etc) to inspire others to take action if they have symptoms. New for this phase of the campaign was someone who acted on breast cancer symptoms after hearing the campaign in March.
Digital
A targeted digital plan consisted of a 20 second digital ad, three static assets and paid search terms.
Contact
Email: sgmarketing@gov.scot
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