Publication - Research and analysis

Detect Cancer Earlier marketing campaign: evaluation report 2023/2024

Published: 24 May 2024
Directorate: Communications and Ministerial Support Directorate, +1 more … Chief Operating Officer, NHS Scotland Directorate
Topic: Health and social care
ISBN: 9781836013006

An overview of the Detect Cancer Earlier campaign which ran from 18 September to 22 October 2023, including independent evaluation results.

Supporting documents

7. PR activity

PR was used to bring a human voice to the campaign, highlighting the direct link between taking action and a greater chance of living well again.

This link tells the story of someone who contacted her GP practice in response to the campaign in March. She was diagnosed and successfully treated for breast cancer. This was the lead PR story for this second burst of the campaign.

Contact

Email: sgmarketing@gov.scot

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Information

7. PR activity

Contact

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