Snowsports sector - economic, social and cultural impact: research - technical report

This technical annex contains methodological details of the research into the economic, cultural and social value of the Scottish snowsports sector.


4. Visitor Survey Questionnaires

4.1 Introduction

As outlined in Section 2 responses to the visitor survey were collected using a mix of approaches. The original questionnaire for on-site in-person interviews was therefore amended for different forms of completion. The four questionnaires used are presented below.

4.2 Visitor survey – hard copy

Introduction

IBP Strategy and Research and EKOS have been commissioned by the Scottish Government to conduct a survey of visitors at all mountain centre and artificial slopes in Scotland as part of research into the impact of Scotland's snowsports sector.

We have a prize draw available to everyone who participates in the survey. There are 2 x £200 vouchers for snowsports clothing/equipment. If you want to enter the prize draw, you will be asked to provide your contact details at the end of the questionnaire.

The questionnaire should take approximately 6-8 minutes to complete. Any information that you provide will be used by IBP and our research partners EKOS only for the purpose of this research. It will be used only for the purposes of statistical research and no information that allows you as an individual to be identified will be included in any report.

Your response will be stored securely and will be destroyed, and electronic copies deleted as soon as it is no longer needed for the study.

Q1 Interviewer to select which mountain centre or artificial slope in Scotland the interview is taking place at.

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range
  • Adventure Aberdeen Snowsports
  • Alford Ski Centre
  • Glenmore Lodge
  • Huntly Nordic and Outdoors Centre
  • Lagganlia Outdoor Centre
  • Loch Insh Outdoor Centre
  • Midlothian Snowsports Centre, Hillend
  • Newmilns Snow and Sports Complex
  • Polmonthill Snowsports Centre
  • Bearsden Ski and Board Club
  • RM-Condor, Arbroath
  • Firpark Ski Centre
  • Snow Factor, Glasgow
  • Glasgow Ski & Snowboard Centre

About you

Q2 Can I please confirm your full postcode? This will be used for analysis purposes only and will not be used to contact you. (Please write in the following format - AB12 3CD)

  • In Scotland
  • Not relevant - live outside of Scotland
  • Elsewhere in the UK (interviewer, please specify town or region in the space below)
  • Elsewhere outside of the UK (interviewer, please specify country in the space below)

Q3 How many people are in your immediate party today? (Please write in the number of females and males in each category, including interviewee)

Females

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Males

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Prefer not to say

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Q4 Are you a member of a ski club?

  • Yes
  • No

Q5 Do you use websites or social media channels to find out about snowsports in Scotland?

  • Yes
  • No
  • If yes, which ones?

Q6 Have you visited a mountain centre and / or artificial slope in Scotland prior to your visit today, including any previous visits to this mountain centre / artificial slope?

  • I have only visited this mountain centre / artificial slope in Scotland before
  • Yes, I have visited another mountain centre in Scotland before
  • Yes, I have visited another artificial slope in Scotland before
  • No, this is my first visit to a mountain centre / artificial slope in Scotland

Q7 Which other mountain centre have you visited in Scotland? (do not tick the name of the mountain centre the person is at today, if that is where the interview is taking place)

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range

Q8 Which other artificial slopes in Scotland have you visited? (do not tick the artificial slope the person is at today if that is where the interview is taking place)

  • Adventure Aberdeen Snowsports
  • Alford Ski Centre
  • Bearsden Ski and Board Club
  • Firpark Ski Centre
  • Glasgow Ski & Snowboard Centre
  • Glenmore Lodge
  • Huntly Nordic and Outdoors Centre
  • Lagganlia Outdoor Centre
  • Loch Insh Outdoor Centre
  • Midlothian Snowsports Centre,
  • Hillend
  • Newmilns Snow and Sports Complex
  • Polmonthill Snowsports Centre
  • RM-Condor, Arbroath
  • Snow Factor, Glasgow

Q9 How often, in a typical year, would you visit mountain centres and/or artificial slopes in Scotland?

  • Often (e.g. every couple of months or more often)
  • Occasionally (e.g. a few times a year)
  • Rarely (e.g. once a year

About your trip

Q10 How important was (insert name of mountain centre / artificial slope) in your decision to visit the local area / Scotland?

  • It was my only reason for visiting
  • It was one of my main reasons for visiting
  • It was one of several reasons for visiting
  • It had no importance in my visit
  • I live locally

Q11 If you had not visited…(insert name of mountain centre / artificial slope)…what would you likely have done instead)?

  • I would have stayed at home
  • I would still have visited the local area and done something else
  • I would have visited another mountain centre / artificial slope in Scotland
  • I would have visited somewhere else in Scotland but not for snowsports
  • I would have visited somewhere outside of Scotland

Q12 Are you spending any nights away from home as part of your trip to the mountain centre or artificial slope?

  • Yes
  • No

Q13 What type of accommodation are / were you staying in? (please select all that apply throughout your trip)

  • Staying with family / friends
  • Hotel
  • Guest House / B&B / Hostel
  • Self-catering accommodation
  • Second home
  • Airbnb or similar
  • Other (please write in below)

Q14 How many nights have / will you stay in each of the following? Enter number in each option, including 0.

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q15 On average, how much have / will you spend on accommodation (per night) for your whole trip to the mountain centre or artificial slope? (Please write a number for each area, even if it is 0 and if you are unsure)

Please exclude any expenditure made on behalf of family or friends - so just the cost per person, per night. Please write a number only in each box (no £ sign).

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q16 What is your personal (just you, not your whole party) estimated expenditure for your whole trip to the mountain centre / artificial slope on the following?

Please exclude any expenditure made on behalf of family or friends.

  • Food
  • Drink
  • Entertainment
  • Equipment hire
  • Transport
  • Shopping
  • Other (please specify)

About your experience today experience today

Q17 What activity or activities are you personally participating in at the mountain centre / artificial slope today?

  • Skiing
  • Skiing lessons
  • Freestyle
  • Cross-country skiing
  • Snowboarding
  • Sledging
  • Tubing
  • Mountain biking
  • Hill walking
  • Other (please specify below)

Q18 How would you rate your visit today in terms of the following aspects, using a scale of 1 (very satisfied) to 5 (very dissatisfied)?

  • Availability of car parking around / near to the site / centre
  • Availability of public transport to get here
  • Being made to feel welcome
  • Café / catering facilities
  • Cost / affordability
  • Covid precautions
  • Ease of entry to resort / centre
  • Help and support
  • Quality of equipment (if hired)
  • Quality of overall experience
  • Quality of the facilities
  • Quality of the overall offer
  • Quality of the slopes
  • Signage and directions on -site

Q19 What, if anything, would make the biggest difference to improving your overall quality of experience?

Reasons for, and barriers to, taking part in outdoor activities

Q20 A) What are your main reasons for taking part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc?

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q20 B) What is your main reason?

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q21 A) What are the main barriers you face that make it difficult for you to take part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc more often?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q21 B) What is your main barrier?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q22 What, if anything, would make the biggest difference to reducing your barriers to taking part in these types of outdoor activities more often?

Prize draw

We have a prize draw available to everyone who participates in this survey. There are 2 x £200 vouchers for snowsports clothing / equipment. Would you like to be entered into the prize draw?

The winners will be selected randomly by EKOS once the primary research has been completed (end April), and someone from EKOS will be in touch directly with the winners.

  • Yes
  • No

Can you please provide your contact details so that we can get in touch if you are selected as one of the prize winners?

  • Name
  • E-mail address or
  • Telephone number

Thank you for taking the time to complete our questionnaire.

4.3 Visitor Survey – tablet version

Introduction

Good morning/afternoon, my name is …… from IBP. We have been commissioned by the Scottish Government to conduct a survey of visitors at all mountain centres and artificial slopes in Scotland as part of research into the impact of Scotland's snowsports sector.

We have a prize draw available to everyone who participates in the survey. There are 2 x £200 vouchers for snowsports clothing/equipment. If you want to enter the prize draw, we will capture your contact details at the end of the survey.

The survey takes approximately 6-8 minutes. Would you be willing to take part?

Before we begin, I would like to confirm that any information that you provide will be used by IBP and our research partners EKOS only for the purpose of this research. It will be used only for the purposes of statistical research and no information that allows you as an individual to be identified will be included in any report. Your response will be stored securely and will be destroyed, and electronic copies deleted as soon as it is no longer needed for the study. You may end the interview at any time.

Can I confirm that you are willing to take part?

  • Yes
  • No

Thank and close

(Questionnaire is replicated from the hard copy version)

4.4 Visitor survey – online (mountain centres)

Introduction

IBP Strategy and Research and EKOS have been commissioned by the Scottish Government to conduct a survey of visitors at all mountain centres and artificial slopes in Scotland as part of research into the impact of Scotland's snowsports sector.

We have a prize draw available to everyone who participates in the survey. There are 2 x £200 vouchers for snowsports clothing/equipment. If you want to enter the prize draw, you will be asked to provide your contact details at the end of the questionnaire.

The questionnaire should take approximately 6-8 minutes to complete. Any information that you provide will be used by IBP and our research partners EKOS only for the purpose of this research. It will be used only for the purposes of statistical research and no information that allows you as an individual to be identified will be included in any report.

Your response will be stored securely and will be destroyed, and electronic copies deleted as soon as it is no longer needed for the study.

Please select the option below to confirm your understanding of the above and to proceed with the survey.

Q1 A) Which mountain centre have you attended most recently?

Where relevant, please answer subsequent questions with reference to this mountain centre that you have attended most recently and if you are completing the survey whilst at a specific mountain centre, please answer for that location.

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range

Q1 B) When did you last attend this mountain centre?

  • 2022
  • 2021
  • 2020
  • 2019
  • Before this

About you

Q2 What is your full postcode? This will be used for analysis purposes only and will not be used to contact you. Please write in the following format - AB12 3CD

  • In Scotland
  • Not relevant - live outside of Scotland
  • Elsewhere in the UK (interviewer, please specify town or region in the space below)
  • Elsewhere outside of the UK (interviewer, please specify country in the space below)

Q3 Thinking about your most recent visit to a mountain centre in Scotland, how many people are in your immediate party today? (Please write in the number of females and males in each category, including interviewee)

Females

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Males

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Prefer not to say

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Q4 Are you a member of a ski club?

  • Yes
  • No

Q5 Do you use websites or social media channels to find out about snowsports in Scotland?

  • Yes
  • No
  • If yes, which ones?

Q6 Thinking about your most recent visit to a mountain centre in Scotland, had you previously visited any mountain centre and / or artificial slope in Scotland prior to that visit, including any previous visits to the mountain centre you visited most recently? Please select all that apply.

  • I have only visited this mountain centre / artificial slope in Scotland before
  • Yes, I have visited another mountain centre in Scotland before
  • Yes, I have visited another artificial slope in Scotland before
  • No, this is my first visit to a mountain centre / artificial slope in Scotland

Q7 Other than the mountain centre you visited most recently, which other mountain centres have you visited in Scotland?

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range

Q8 Which artificial slopes in Scotland have you visited?

  • Adventure Aberdeen Snowsports
  • Alford Ski Centre
  • Bearsden Ski and Board Club
  • Firpark Ski Centre
  • Glasgow Ski & Snowboard Centre
  • Glenmore Lodge
  • Huntly Nordic and Outdoors Centre
  • Lagganlia Outdoor Centre
  • Loch Insh Outdoor Centre
  • Midlothian Snowsports Centre, Hillend
  • Newmilns Snow and Sports Complex
  • Polmonthill Snowsports Centre
  • RM-Condor, Arbroath
  • Snow Factor, Glasgow

Q9 How often, in a typical year, would you visit mountain centres and / or artificial slopes in Scotland?

  • Often (e.g. every couple of months or more often)
  • Occasionally (e.g. a few times a year)
  • Rarely (e.g. once a year)

About your most recent visit to a mountain centre

Q10 Thinking about your most recent visit to a mountain centre in Scotland, how important was this mountain centre in your decision to visit the local area?

  • It was my only reason for visiting
  • It was one of my main reasons for visiting
  • It was one of several reasons for visiting
  • It had no importance in my visit
  • I live locally

Q11 If you had not visited this mountain centre, what would you likely have done instead?

  • I would have stayed at home
  • I would still have visited the local area and done something else
  • I would have visited another mountain centre / artificial slope in Scotland
  • I would have visited somewhere else in Scotland but not for snowsports
  • I would have visited somewhere outside of Scotland

Q12 Thinking about your most recent visit to a mountain centre in Scotland, did you spend any nights away from home as part of your trip?

  • Yes
  • No

Q13 What type of accommodation did you stay in? Please select all that apply throughout your trip.

  • Staying with family / friends
  • Hotel
  • Guest House / B&B / Hostel
  • Self-catering accommodation
  • Second home
  • Airbnb or similar
  • Other (please write in below)

Q14 How many nights did you stay in each of the following? Enter number in each option, including 0.

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q15 On average, how much have / will you spend on accommodation (per night) for your whole trip to the mountain centre or artificial slope? (Please write a number for each area, even if it is 0 and if you are unsure)

Please exclude any expenditure made on behalf of family or friends - so just the cost per person, per night. Please write a number only in each box (no £ sign).

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q16 What was your personal (just you, not your whole party) estimated expenditure for your whole trip to the mountain centre / artificial slope on the following?

Please exclude any expenditure made on behalf of family or friends.

  • Food
  • Drink
  • Entertainment
  • Equipment hire
  • Transport
  • Shopping
  • Other (please specify)

About your experience at the mountain centre

Q17 Thinking about your most recent visit to a mountain centre in Scotland, what activity or activities did you personally participating in at the mountain resort? Please select all that apply

  • Skiing
  • Skiing lessons
  • Freestyle
  • Cross-country skiing
  • Snowboarding
  • Sledging
  • Tubing
  • Mountain biking
  • Hill walking
  • Other (please specify below)

Q18 Thinking about your most recent visit to a mountain centre in Scotland, how would you rate your visit in terms of the following aspects, using a scale of 1 (very satisfied) to 5 (very dissatisfied)?

  • Availability of car parking around / near to the site / centre
  • Availability of public transport to get here
  • Being made to feel welcome
  • Café / catering facilities
  • Cost / affordability
  • Covid precautions
  • Ease of entry to resort / centre
  • Help and support
  • Quality of equipment (if hired)
  • Quality of overall experience
  • Quality of the facilities
  • Quality of the overall offer
  • Quality of the slopes
  • Signage and directions on -site

Q19 What, if anything, would have made the biggest difference to improving your overall quality of experience?

Reasons for, and barriers to, taking part in outdoor activities

Q20 A) What are your main reasons for taking part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc?

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q20 B) What is your main reason?

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q21 A) What are the main barriers you face that make it difficult for you to take part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc more often?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q21 B) What is your main barrier?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q22 What, if anything, would make the biggest difference to reducing your barriers to taking part in these types of outdoor activities more often?

Prize draw

We have a prize draw available to everyone who participates in this survey. There are 2 x £200 vouchers for snowsports clothing / equipment. Would you like to be entered into the prize draw?

The winners will be selected randomly by EKOS once the primary research has been completed (end April), and someone from EKOS will be in touch directly with the winners.

  • Yes
  • No

Can you please provide your contact details so that we can get in touch if you are selected as one of the prize winners?

  • Name
  • E-mail address or
  • Telephone number

Thank you for taking the time to complete our questionnaire.

Please select the button below to submit your response.

4.5 Visitor survey - online (artificial slopes)

Introduction

IBP Strategy and Research and EKOS have been commissioned by the Scottish Government to conduct a survey of visitors at all mountain centres and artificial slopes in Scotland as part of research into the impact of Scotland's snowsports sector.

We have a prize draw available to everyone who participates in the survey. There are 2 x £200 vouchers for snowsports clothing/equipment. If you want to enter the prize draw, you will be asked to provide your contact details at the end of the questionnaire.

The questionnaire should take approximately 6-8 minutes to complete. Any information that you provide will be used by IBP and our research partners EKOS only for the purpose of this research. It will be used only for the purposes of statistical research and no information that allows you as an individual to be identified will be included in any report.

Your response will be stored securely and will be destroyed, and electronic copies deleted as soon as it is no longer needed for the study.

Please select the option below to confirm your understanding of the above and to proceed with the survey.

Q1a Which mountain centre / artificial have you attended most recently?

Where relevant, please answer subsequent questions with reference to this mountain centre / artificial slope that you have attended most recently.

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range
  • Adventure Aberdeen Snowsports
  • Alford Ski Centre
  • Glenmore Lodge
  • Huntly Nordic and Outdoors Centre
  • Lagganlia Outdoor Centre
  • Loch Insh Outdoor Centre
  • Midlothian Snowsports Centre, Hillend
  • Newmilns Snow and Sports Complex
  • Polmonthill Snowsports Centre
  • Bearsden Ski and Board Club
  • RM-Condor, Arbroath
  • Firpark Ski Centre
  • Snow Factor, Glasgow
  • Glasgow Ski & Snowboard Centre

Q1b When did you last attend this mountain centre / artificial slope?

  • 2022
  • 2021
  • 2020
  • 2019
  • Before this

About you

Q2 What is your full postcode? This will be used for analysis purposes only and will not be used to contact you. Please write in the following format - AB12 3CD

  • In Scotland
  • Not relevant - live outside of Scotland
  • Elsewhere in the UK (interviewer, please specify town or region in the space below)
  • Elsewhere outside of the UK (interviewer, please specify country in the space below)

Q3 Thinking about your most recent visit to a mountain centre / artificial slope in Scotland, how many people were in your immediate party?

Females

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Males

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Prefer not to say

  • Aged 15 or under
  • Aged 16-34
  • Aged 35-59
  • Aged 60+

Q4 Are you a member of a ski club?

  • Yes
  • No

Q5 Do you use websites or social media channels to find out about snowsports in Scotland?

  • Yes
  • No
  • If yes, which ones?

Q6 Thinking about your most recent visit to a mountain centre in Scotland, had you previously visited any mountain centre and / or artificial slope in Scotland prior to that visit, including any previous visits to the mountain centre you visited most recently? Please select all that apply.

  • I have only visited this mountain centre / artificial slope in Scotland before
  • Yes, I have visited another mountain centre in Scotland before
  • Yes, I have visited another artificial slope in Scotland before
  • No, this is my first visit to a mountain centre / artificial slope in Scotland

Q7 Which mountain centre have you visited in Scotland?

  • Cairngorm Mountain
  • Glencoe Mountain Resort
  • Glenshee
  • Lecht 2090
  • Nevis Range

Q8 Which artificial slopes in Scotland have you visited?

  • Adventure Aberdeen Snowsports
  • Alford Ski Centre
  • Bearsden Ski and Board Club
  • Firpark Ski Centre
  • Glasgow Ski & Snowboard Centre
  • Glenmore Lodge
  • Huntly Nordic and Outdoors Centre
  • Lagganlia Outdoor Centre
  • Loch Insh Outdoor Centre
  • Midlothian Snowsports Centre, Hillend
  • Newmilns Snow and Sports Complex
  • Polmonthill Snowsports Centre
  • RM-Condor, Arbroath
  • Snow Factor, Glasgow

Q9 How often, in a typical year, would you visit mountain centres and / or artificial slopes in Scotland?

  • Often (e.g. every couple of months or more often)
  • Occasionally (e.g. a few times a year)
  • Rarely (e.g. once a year)

About your most recent visit to a mountain centre

Q10 Thinking about your most recent visit to a mountain centre / artificial slope in Scotland, how important was this mountain centre / artificial slope in your decision to visit the local area?It was my only reason for visiting

  • It was one of my main reasons for visiting
  • It was one of several reasons for visiting
  • It had no importance in my visit
  • I live locally

Q11 If you had not visited this mountain centre / artificial slope, what would you likely have done instead?

  • I would have stayed at home
  • I would still have visited the local area and done something else
  • I would have visited another mountain centre / artificial slope in Scotland
  • I would have visited somewhere else in Scotland but not for snowsports
  • I would have visited somewhere outside of Scotland

Q12 Thinking about your most recent visit to a mountain centre / artificial slope in Scotland, did you spend any nights away from home as part of your trip?

  • Yes
  • No

Q13 What type of accommodation did you stay in? Please select all that apply throughout your trip.

  • Staying with family / friends
  • Hotel
  • Guest House / B&B / Hostel
  • Self-catering accommodation
  • Second home
  • Airbnb or similar
  • Other (please write in below)

Q14 How many nights did you stay in each of the following? Enter number in each option, including 0.

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q15 On average, how much have / will you spend on accommodation (per night) for your whole trip to the mountain centre or artificial slope? (Please write a number for each area, even if it is 0 and if you are unsure)

Please exclude any expenditure made on behalf of family or friends - so just the cost per person, per night. Please write a number only in each box (no £ sign).

  • The local authority area where this mountain centre or artificial slope is located
  • Elsewhere in Scotland

Q16 What was your personal (just you, not your whole party) estimated expenditure for your whole trip to the mountain centre / artificial slope on the following?

Please exclude any expenditure made on behalf of family or friends.

  • Food
  • Drink
  • Entertainment
  • Equipment hire
  • Transport
  • Shopping
  • Other (please specify)

About your experience at the mountain centre /artificial slope

Q17 Thinking about your most recent visit to a mountain centre / artificial slope in Scotland, what activity or activities did you personally participating in at the mountain centre / artificial slope? Please select all that apply

  • Skiing
  • Skiing lessons
  • Freestyle
  • Cross-country skiing
  • Snowboarding
  • Sledging
  • Tubing
  • Mountain biking
  • Hill walking
  • Other (please specify below)

Q18 Thinking about your most recent visit to a mountain centre / artificial slope in Scotland, how would you rate your visit in terms of the following aspects, using a scale of 1 (very satisfied) to 5 (very dissatisfied)?

  • Availability of car parking around / near to the site / centre
  • Availability of public transport to get here
  • Being made to feel welcome
  • Café / catering facilities
  • Cost / affordability
  • Covid precautions
  • Ease of entry to resort / centre
  • Help and support
  • Quality of equipment (if hired)
  • Quality of overall experience
  • Quality of the facilities
  • Quality of the overall offer
  • Quality of the slopes
  • Signage and directions on -site

Q19 What, if anything, would have made the biggest difference to improving your overall quality of experience?

Reason for, and barriers to, taking part in in outdoor activities

Q20 A) What are your main reasons for you taking part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc? Please select all that apply.

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q20 B) What is your main reason?

  • For enjoyment (e.g. something you like to do, you enjoy it)
  • To improve and maintain physical health and fitness (e.g. overall fitness and stamina, to lose weight, to be more physically active, to have more energy)
  • To maintain and improve mental health and wellbeing (e.g. to relax, to unwind, to ease any worry, stress, tension or anxiety)
  • To spend time with family or friends (e.g. to socialise, to connect with others, to have shared experiences)
  • To be closer to nature (e.g. to enjoy scenery and wildlife, to have access to nature)
  • To try or learn something new (e.g. a new recreational activity)
  • To discover new places (e.g. sightseeing and / or getting to know a new area, cultural interests)

Q21 A) What are the main barriers you face that make it difficult for you to take part in outdoor activities such as skiing, snowboarding, hillwalking, mountain biking, etc more often?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q21 B) What is your main barrier?

  • Cost / affordability
  • Lack of snow
  • Poor weather conditions
  • Lack of free time
  • Accessibility issues
  • Quality of the facilities
  • Covid concerns
  • Other (please specify below)

Q22 What, if anything, would make the biggest difference to reducing your barriers to taking part in these types of outdoor activities more often?

Prize draw

We have a prize draw available to everyone who participates in this survey. There are 2 x £200 vouchers for snowsports clothing / equipment. Would you like to be entered into the prize draw?

The winners will be selected randomly by EKOS once the primary research has been completed (end April), and someone from EKOS will be in touch directly with the winners.

  • Yes
  • No

Can you please provide your contact details so that we can get in touch if you are selected as one of the prize winners?

  • Name
  • E-mail address or
  • Telephone number

Thank you for taking the time to complete our questionnaire.

Please select the button below to submit your response.

Contact

Email: socialresearch@gov.scot

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