An Evaluation of the Commonwealth Games 2014 Legacy for Scotland Report 1: Questions, Methods and Baseline

Annex 3: Connected

Introduction

The Glasgow 2014 Games offer the potential to inspire cultural engagement, creativity and learning. Cultural programmes are often a core part of Games activity. Indeed, the hosting of a cultural programme during the Games is an article (Article 23) of the Commonwealth Games Federation (CGF). The Connected theme aims to capitalise on that by using the Glasgow 2014 Games to mobilise and strengthen learning and culture at home and internationally. The Scottish Government and the Games Legacy Plans highlight the potential for the Commonwealth Games 2014 to encourage cultural engagement, creativity and learning. The Legacy Plan aims to:

• Improve the perception of Scotland as a creative nation, producing world class cultural experiences;
• Increase engagement through new artistic, cultural and creative experiences; and
• Enhance young people's learning and everyone's understanding and celebration of our and other countries' cultures.

Cultural engagement is important as it impacts positively on general wellbeing and helps to reinforce resilience in difficult times.⁴⁷ It is also known to bring benefits in learning and education. Our culture is key to our sense of identity as individuals, as communities and as a nation. Maintaining the quality and diversity of our cultural offerings in conjunction with enabling a strong level of engagement with culture helps to promote Scotland on an international stage as a modern dynamic nation.

Using the Glasgow 2014 Games as a platform, it is hoped that individuals and communities will be encouraged to get involved in cultural activities, to try something new and to develop and enhance friendships both in Scotland and abroad. It is hoped that increased cultural activity across Scotland stimulated by the Games will not only benefit participants and spectators, but also practitioners and the creative industries generally.

The Commonwealth Games also provides unique learning opportunities that can potentially raise the ambition, aspirations and achievement of learners. This legacy for learning supports Curriculum for Excellence ⁴⁸ and aims to promote learning linked to the Games across the curriculum in a number of ways.

Previous Research

There is currently limited evidence linking major sporting events and cultural participation and engagement. Nonetheless, previous Commonwealth Games have seen almost an equal number of people participate in the cultural events as the sporting events.⁴⁹ As noted in Chapter 1, one of the likely processes by which a major event can lead to increased participation is the "festival effect", which involves celebration and generation of a community spirit which translates into a desire to participate in some way.⁵⁰ There is some evidence of increases in enthusiasm and perceptions of strengthened community before and immediately after a major sporting event⁵¹ , supporting the notion of a "festival effect". Given the limited evidence, the Glasgow 2014 Games provide a clear opportunity to contribute to the knowledgebase of the link between major sporting events and cultural engagement.

Strategies and Programmes

With a range of cultural programmes and initiatives planned, the Glasgow 2014 Games provide an opportunity to attract, develop and retain talent as well as support and celebrate the creative industries. With a variety of new and different cultural activities which will be on offer, it is hoped that the number of people in Scotland participating in such activities will also increase.

Given the scale of the event and the number of organisations involved, the Glasgow 2014 Games may also contribute to partnership building and sharing of skills, expertise and knowledge within the cultural sector.

The Glasgow 2014 Games also provides the opportunity to enhance the reputation of Scotland as a modern, vibrant and culturally rich nation and increase tourism as a result. While there is not a single project or programme aiming to do this, it is hoped that hosting the event per se will enhance reputation.

From a learning perspective, games legacy is already being used as a context for promoting learning across the curriculum in a number of ways. For example, the values of the Games have been used by schools to encourage learning about other countries, the development of children and young people as global citizens, positive behaviour, relationships and attitudes and build a culture of excellence, ambition and achievement. Case studies on the Games on learning have already been collected with a database already been created⁵² . Further, on 20th September 2012, Education Scotland launched plans for 'Game On Scotland', the schools programme for Glasgow 2014 which will create learning opportunities around Glasgow 2014 and other important events taking place in Scotland in the coming years.

There is a wealth of activity underway on the 'connected' theme which we have briefly summarised below, spanning both culture and education. The Scottish Government and partners are also at a crucial phase of developing activity across this theme and it is expected that as the Games move ever closer, the opportunities to participate in new activities developed under this theme will increase.

Culture

A range of cultural activities and programmes have already taken place as part of the London 2012 Festival and Cultural Olympiad and will continue up to and beyond the Glasgow 2014 Games. Programmes are being designed to motivate and inspire people across Scotland and our visitors to celebrate and enjoy Scotland's culture. Across partners, new ways are being developed for people to get involved in cultural and creative activities, be it as a participant, practitioner or spectator. Key programmes include:

• 2012 Festival and Cultural Olympiad and 2014 Cultural Programme - Scotland's London 2012 cultural programme set the scene for the cultural potential around Glasgow's 2014 Games. Throughout 2012 Scotland has hosted 50 projects and over 250 events. Audience, participation & engagement figures were higher than expected and the cultural programme has spanned every Scottish local authority, reached out across the UK and created connections across the Olympic nations. 2012 is also the year of Creative Scotland, marking the beginning of a programme that started with London 2012 and will end celebrating Glasgow 2014 and Homecoming. It aims to spotlight, celebrate and promote Scotland's cultural and creative strengths on a world stage, and to position Scotland as one of the world's most creative nations to audiences at home and across the world. The Year of Creative Scotland is a year-long programme of activity to celebrate Scotland's world-class events, festivals, artistic and cultural heritage. Creative Scotland will invest £8 million from National Lottery funds in supporting the 2014 Cultural programme.
• Get Scotland Dancing - launched on 5 October 2010, work is ongoing to develop, support and promote activity that will encourage more people to get involved in dance and get active. Creative Scotland allocated £1.5 million of National Lottery funds to support Get Scotland Dancing in the period 2012-2014.
• The 2010 Games for Scotland programme saw 26,000 participants with 29 events that included all 32 Scottish Local Authorities. The 2011 Games for Scotland saw 19 events take place across Scotland giving participants the opportunity to try their hands at a range of Commonwealth Games themed sports and cultural activities. Over £600,000 will support the programme of events in 2012 and 2013.
• Queen's Baton Relay (QBR) - Following the success of the Olympic Torch Relay in Scotland this summer, the Queen's Baton Relay is intended to build excitement across Scotland's communities in the lead up to the Commonwealth Games. Unlike the Olympic Torch, the Queen's Baton will travel around all 71 nations and territories in the Commonwealth, providing an opportunity to showcase Scotland and the Commonwealth Games. The leg of the relay in Scotland will engage with communities in every local authority area and will provide an opportunity for all of Scotland to play its part in celebrating the Games.

Learning

Learning programmes and activity are in the process of being designed with a view to enrich people's, particularly young people's, intercultural understanding and interdisciplinary learning as part of the lead up and activity around the Games. This will build on the successful programme of work around the 2012 Olympics Get Set to which 2,306 Scottish schools registered.

The proposed delivery model, which has been agreed by the Games Legacy for Learning Group, sees these partners⁵³ working together to develop and implement the education programme including a commitment to joint working, regular communication and engagement.

The current plan is that Education Scotland, working with partners, will develop an online landing page illustrating the overarching aims and outcomes of the education programme. The page will also allow schools to sign up to the programme and get access to information, ideas and Games related opportunities as the programme and website develops. The website is expected to fully developed by early March 2013, in time for Commonwealth Day (11 March).

The exact scope and nature of some programmes are still being developed and are likely to evolve as we get closer to the Glasgow 2014 Games. Nonetheless, some key programmes can already be identified:

• Lead 2014 - a partnership between sportscotland, Youth Sport Trust and Glasgow 2014, - will see pupils gather at conferences hosted by the Lead 2014 partner university in their area. The pupils will be mentored by university student volunteers in how to plan, organise and manage a Commonwealth Games themed sports festival. The pupils then take their new skills and knowledge back to their communities to organise a sports festival for their local primary schools. In 2010/11 the programme covered 6 universities and 98 secondary schools and in 2011/12 this rose to 7 universities and 134 secondary schools.
• International links (including Support a second Team) - through programmes such as International Inspirations and Connecting Classroom, a collaboration with the British Councils Scotland, links between Scottish schools and schools from other countries will continue to be established to help enrich the learning experience of Scotland's young people. This includes all Glasgow schools being linked with Commonwealth countries. In addition, the 'Support a 2nd team' programme is still under development. It will look to link Local Authorities, through their sporting communities with potential links with schools/pupils, with Commonwealth Games Associations of the 71 nations and territories competing in the Glasgow 2014 Games.
• Youth Legacy Ambassadors - There are 113 youth legacy ambassadors across 31 Local Authorities (LAs) whose role is to champion the legacy of the Glasgow 2014 Games (and of London 2012) to other young people and their local community and help promote the benefits major sporting events can bring and leave behind for Scotland's young people. Young Scot are working with the remaining LA to recruit in their area. The work of the YLAs is complemented by over 300 young ambassadors recruited across LAs with the help of Youth Sport Trust and sportscotland to support London 2012's ambitions to reach local communities involve young people and increase participation in sport.
• Young Ambassadors - The Youth Sport Trust (YST), working with sportscotland and local authorities plan to grow the numbers of Ambassadors from 64 (2 per local authority) to 728 (2 per secondary school) by 2014, to support London 2012's ambitions to involve young people and increase participation in sport. They work with Young Scot's Youth Legacy Ambassadors to give young people across Scotland an opportunity to get involved and have their say about what they want to happen to build a legacy for and by young people. Work is underway to increase the links between YST Young Ambassadors and the Young Scot Youth Legacy Ambassadors to allow them to support our wider legacy ambitions in Scotland 2012 saw the Youth Sport Trust recruiting over 300 young ambassadors across Scotland, working towards their target of 2 per secondary school by 2014.
• Young People's Sports Panel - sportscotland are working in partnership with Young Scot to lead on the development of the first ever Young people's sport panel. The sport panel presents a national platform to represent the voice of young people across Scotland; young people who are passionate about sport and want to make a difference. The young people's sport panel's 16 members will work together and autonomously to shape and influence the future of sport in Scotland and be involved in raising the profile of sport.
• Youth Employment Fund - On 10 March 2012, the First Minister announced a £5 million youth unemployment initiative giving up to 2,500 young people the opportunity to gain employment opportunities in the major events Scotland will host in the years to come. See flourishing annex for more detail.
• Game on Scotland - building on the London 2012 Get Set programme, to which 2,306 Scottish schools registered for, the 2014 Legacy for Learning Programme 'Game on Scotland' aims to increase learning about the Commonwealth and leave a lasting legacy of greater intercultural understanding, links and exchanges, as well as inspiring young people to get involved in the Games. The programme was launched on 20th September 2012.

Connected - Headline Indicators

Headline Indicators	Scotland	Glasgow	East End	Source
INTERMEDIATE OUTCOME: Improve the perception of Scotland as a creative nation, producing world class cultural experiences
C1: Perception of Scotland internationally - culture (includes sporting excellence)	√	X	X	NBI
C2: Message trending in the social media about the Games (volume and proportion of positive, negative and neutral messages)	√	√	X	TBD
C3: Memory of the event - proportion of the population who retain a positive memory of the Games	√	√	X	Omni
C4: Visits by overseas and UK Tourists (trips and expenditure)	√	√	X	IPS/GBTS
INTERMEDIATE OUTCOME: Increase engagement through new artistic, cultural and creative experiences
C5: Level of public engagement in Scotland with the Games	√	√	√	SHS, GHS, Omni , GW
C6: Cultural engagement in Scotland among adults and young people (attendance and participation)	√	√	X	SHS/ Omni
C7: GVA - creative industries	√	√	X	ABS
C8: Employment - creative industries	√	√	X	BRES
INTERMEDIATE OUTCOME: Enhance young people's learning and everyone's understanding and celebration of our and other countries' cultures
C9: National and civic pride following the commonwealth games among adults and young people	√	√	√	Omni
C10: Understanding and celebration of Scottish and other cultures (including the commonwealth) among adults and young people	√	√	X	Omni, GHS
C11: Understanding of global citizenship among adults and young people	√	√	X	Omni, GHS

√ available, x not available / appropriate GW - being measured in GoWell study, Omni - Omnibus Survey, ABS - Annual Business Survey, BRES - Business Register Employment Survey, LGF - Local Government Finance Statutory Return, SHS- Scottish Household Survey; IPS = International Passenger Survey; GBTS/UKTS=Great Britain Tourist Survey, GHS - Glasgow Household Survey, NBI - Anholt GfK-Roper Nations Brand Index, TBD - To be decided, √ Available X Not available

Tracking Indicators Since Baseline

In this section we look at the latest available data for all the 'connected' indicators and examine recent trends since 2008 where this is possible. We also briefly compare with UK wide data, where appropriate and available. More insight on trends and patters will be possible as further data become available.

It is important to note at this stage, as set out in chapter 2, that the indicators presented here are, in theory, amenable to change due to the Games, but they only form part of the picture, and we would not expect a change in many of these indicators at this juncture. As our work progresses, primary research and evaluation will provide the 'bottom-up' evidence that will help assess the contribution of the Games. More of these data will be available for our next report in spring 2014.

1) Improve the perception of Scotland as a creative nation, producing world class cultural experiences

We have chosen four indicators which will be used to monitor whether the perception of Scotland as a creative nation improves. These indicators look at perceptions of Scotland internationally, perceptions of the Commonwealth Games both internationally and nationally, and Scotland as a tourist destination.

C1: Perception of Scotland internationally - culture (includes sporting excellence)

Why is this indicator important? This indicator is important as it represents Scotland's cultural reputation abroad. It uses the cultural dimension of the Nations Brand Index (NBI). The NBI has been chosen as an indicator as it is how Scottish Government tracks and monitors Scotland's reputation at a high-level as part of Scotland's National Performance Framework. The Culture dimension of the NBI tests three ideas of a nation's cultural reputation: its cultural history and heritage; its contemporary culture, e.g. popular culture and new creative ideas; and its sporting prowess. The Glasgow 2014 Games provide an opportunity to raise the profile of Scotland internationally, including its cultural profile and specifically its reputation in sporting excellence which will be tracked using this indicator. It may also raise cultural awareness of Scotland in specific countries such as India which are within the NBI panel of countries and this could potentially see a rise in Scotland's culture scores or rank⁵⁴ . The likely timing of this change will be post event. As noted in earlier chapters, NBI data are based on yearly interviews with approximately 20,000 adults aged 18 above in 20 core panel nations.

How the world sees Scotland, Anholt GfK-Roper Nation Brands Index©, cuture score 2008 to 2010

Source: Anholt GfK-Roper Nation Brands Index©

What do the data tell us? Scotland's rank for Culture has not changed between 2008 and 2010. However, although Scotland has been consistently ranked 18th by the panel of 50 nations its score for culture has dropped marginally since 2008 from 58.9 in 2008 to 57.41 in 2010⁵⁵ . Alongside its smaller nation comparators, Scotland does very well in the culture dimension and is the only one to feature in the top 20.

Between 2008 and 2010, countries like UK, Canada, Australia, South Africa, Sweden and the USA were the most likely to have a stronger awareness of Scotland's culture. In 2010 the most commonly selected words for culture that panellists selected from a list of 10 were: "museums" (28%), "music" (24%) and "sports" (17%). The different elements of the culture dimension show an interesting picture. While Scotland received one of its highest scores in 2010 for cultural heritage (11th), it did not perform as well as other nations on the index for sporting excellence (26th). Most of the nations that perform well for sporting excellence on the index regularly appear in global sporting tournaments and compete as an Olympic Games team.

C2: Messages trending in the social media about the Games (volume and proportion of positive, negative and neutral messages)

Why is this indicator important? London2012 was the first Olympics in which social media played a huge part in both the cultural experience of those following the event and monitoring the mood of the nation (positive, negative or neutral) in terms of the Olympics. Numerous statistics are now becoming available around usage of various media for London 2012 and many companies who used social media as a marketing tool are starting to use this data to measure its success. As part of the lead up to and follow up from Glasgow 2014 it will be important to use social media statistics to assess legacy e.g. to see how usage from 2012 onwards is split across the various media, what this usage is in terms of being positive, negative or neutral messages (known as sentiment analysis) and whether conversations and engagement were up (as well as broadcasting of messages). This will help to assess the cultural mood in the lead up to Glasgow 2014 and in the post event period. It is hoped that the Games generates a positive trend in messages which will peak around the event and in the post event period.

What do the data tell us? Work is currently underway to commission a study to track Commonwealth Games related sentiment on the internet. This work will enable reporting of this indicator from 2013 onwards.

C3: Memory of the event

Why is this indicator important? One of the largest effects of any mega event is on the memory of the population both in the host country and abroad. People are aware of, watch, attend or participate in an event and the memory of this can have a range of effects on them. These effects can be lasting and can in some cases be life changing to the individual or in other cases "re-brand" a city or country⁵⁶ .

What do the data tell us? We will commission questions in adult (within and outwith Scotland) and School "omnibus" surveys (within Scotland) which will track this indicator after the Commonwealth Games has taken place. Questions will be developed asking people whether they remember to Commonwealth Games, what they remember and if they do what effect it has had on them personally. This indicator will be reported on from 2014 onwards, although question on the possible effect of the Games will be included in adult and school omnibus surveys in advance of the event taking place.

C4: Visits by overseas and UK Tourists (trips and expenditure)

Please see flourishing annex (F12) for the information on the indicator and data from 2008 to 2011.

2) Increase engagement through new artistic, cultural and creative experiences

This section looks at cultural engagement with the Games and with cultural activities more generally. It also looks at economic indicators around cultural and creative experiences.

C5: Level of public engagement in Scotland with the Glasgow 2014 Games

Why is this indicator important? Public engagement in Glasgow 2014 is the driving factor in any "festival effect" of the event. It is therefore important to assess the public engagement in the Games at Scotland, Glasgow and East End of Glasgow level, and to compare this with the level of interest in England and Wales. This indicator uses data from a question run on a regular basis⁵⁷ in a Scottish and England and Wales Omnibus survey in the lead up to the Games. The question will ask a representative sample⁵⁸ of the Scottish, English and Welsh population what best describes their level of interest in the Commonwealth Games in Glasgow 2014. In addition the Go Well study will ask a similar question of the East End population. Other sources of data will be added when they become available e.g. questions on engagement in Commonwealth Games may be added to the Scottish Household survey in 2013. This indicator will track the percentage of respondents who intend to engage with the event by attending an event, attending Games related cultural events or watching the event on television. It is hoped that this will show higher levels of engagement which will peak around event time.

What do the data tell us? In 2011 the level of engagement with the 2014 Games was higher in Glasgow than Scotland as a whole and England/ Wales with more people planning to buy tickets or attend cultural events and fewer people just intending to watch on television. It would be hoped that the number of people wanting to buy tickets and attend events (particularly across Scotland) will increase closer to the event. This may mean the number watching on the television falls, however this figure might also rise as more people said 'I have no interest in the Commonwealth Games' decide to watch the event on television.

Table C1: Level of interest in the Commonwealth Games in Glasgow 2014

	England & Wales 2011	Scotland 2011	Glasgow City 2011
Buy tickets to attend1 (Net)	3%	14%	27%
I won't buy tickets for the Games but may attend specific related cultural events	1%	4%	5%
I may not go to any of the events for which you need to buy tickets but I intend visiting Glasgow2 during the event	1%	4%	4%
I will not go to the Commonwealth Games but intend watching them on television	44%	46%	39%
I have no interest at all in the Commonwealth Games	50%	31%	22%
Don't know	2%	2%	2%

¹ Includes I am definitely going to buy a ticket to attend an event \ events at the Games and I am probably going to buy a ticket to attend an event \ events at the Games.
² Please note that residents in Glasgow City interpret visiting Glasgow as visiting different parts of the city than those they live in. Source: TNS 2011

C6: Cultural engagement in Scotland (attendance and participation)

Why is this indicator important?

Cultural engagement impacts positively on our general wellbeing and helps to reinforce our resilience in difficult times. Cultural participation is known to bring benefits in learning and education; there is a significant association with good health and satisfaction with life. Our culture is key to our sense of identity as individuals, as communities and as a nation. Maintaining the quality and diversity of our cultural offerings in conjunction with enabling a strong level of engagement with culture helps to promote Scotland on an international stage as a modern dynamic nation. These factors also encourage visitors to come to Scotland, creating and maintaining jobs in cultural tourism; and support the conditions for Scotland's creative economy by encouraging creative industries to be leading edge in their field, particularly as part of maintaining and growing city economies. This indicator is reported by age group.

In adults

This indicator shows the percentage of adults who have either participated in a cultural activity or who have attended or visited a cultural event or place in the last 12 months. It forms the basis of National Indicator 41: "Increase Cultural Engagement". The Scottish Household Survey asks a randomly selected adult in the household whether they have participated in a cultural activity in the last 12 months, this is the only source of data which is available on attendance and participation at a Scotland level and can be reported at local authority level as well. It also asks whether adults have attended a cultural event or visited a place of culture in the last 12 months⁵⁹ . The "Increase cultural engagement" indicator is measured by identifying all adults who have said that they have either participated in a cultural activity or who attended or visited at least one cultural event or place in the last 12 months. As part of this it is also possible to track attendance by cultural event or place and participation by cultural activity.

It is hoped that the Commonwealth Games will provide increased exposure to cultural events and more opportunities to participate through its cultural programme, which it is hoped will increase and encourage cultural engagement both nationally and in Glasgow. It is hoped this indicator will show increased cultural engagement year on year in the lead up to and following the event. This is more likely to be in the figures for participation and attendance excluding cinema and reading, rather than the overall figure for participation and attendance. It is hoped that increases may be shown in attendance and participation for particular art forms and activities in the lead up to and after the 2014 Games.

In Young People

This indicator shows the percentage of young people in Scotland who have either participated in a cultural activity or who have attended or visited a cultural event or place in the last 12 months. This is being measured through the Schools Omnibus Survey. It is hoped that the Commonwealth Games will provide increased exposure to cultural events and more opportunities to participate through its cultural programme, which it is hoped will increase and encourage cultural engagement both nationally and in Glasgow. It is hoped this indicator will show increased cultural engagement year on year in the lead up to and following the event.

What does the data tell us?

For adults, at a Scotland level the percentage who have either participated in a cultural activity or who have attended or visited a cultural event or place in the last 12 months has remained fairly stable since the data was first collected in 2007 but has shown an increase in 2011. Between 2010 and 2011 the percentage of adults who engaged in culture has increased in Scotland from 85% in 2010 to 87% in 2011. The percentage for Glasgow is broadly in line with the national figure. This percentage is made up of both attendance and participation, as can be seen in the figure below the figures for attendance and participation have also increased slightly between 2010 and 2011.

C2: Cultural engagement by adults in the last 12 months. Glasgow and Scotland, 2007-2011

Source: Scottish Household Survey

Around three quarters (76%) of adults attended a cultural event or place of culture in 2011. This is an increase from levels in 2009 and 2010 (74%) but is the same as recorded in 2007. Viewing a film at the cinema has been consistently the most popular form of cultural attendance and this has increased from 51% in 2010 to 54% in 2011.

At a national level the percentage of adults who attended a cultural event or place of culture other than the cinema in 2011 has also shown an increase from 2009 and 2010 levels (66% in 2011 compared with 64% in 2009 and 2010) but was lower than the 2007 figure (67%). Attendance at other live music events has seen the largest percentage point increase (from 27% recorded in each of the years between 2007 and 2010 to 31% in 2011). Visits to museums have shown a similar pattern (from 26% in each of the years between 2007 and 2010 to 28% in 2011). Attendance at places of historical or archaeological interest has increased to 21% in 2011 from 18% in 2010. This followed three years in which attendance was at 20%.

C3: Attendance at cultural events and visiting places of culture in the last 12 months. Scotland, 2007-2011

Source: Scottish Household Survey

The percentage of adults in Scotland who did not attend a cultural event or place of culture in the last 12 months varied from 24% and 26% between 2007 and 2011.

For Glasgow, the percentage of adults who attended a cultural event or place of culture in the previous 12 months has remained between 73% and 76% between 2007 and 2011, which is in line with the Scotland average. As with the Scotland as a whole, viewing a film at the cinema has been consistently the most popular form of cultural attendance by adults in Glasgow. The percentage of adults who attended a cultural place or event other than the cinema has varied between 63% and 67% between 2007 and 2011.

Museums are the next most popular cultural place or event, with 41% of adults in Glasgow reporting that they attended in the last 12 months. This is much higher than the Scotland level figure and is an increase from 34% of adults in 2007. The percentage of adults who visited a gallery in Glasgow was also consistently higher than the Scotland figure from 2007 to 2011. Attendance by adults in Glasgow at other cultural places or events was either in line with or slightly above the Scotland average, although the percentage of adults in Glasgow who attended a place of historical or archaeological interest was below the national average. These figures suggest that those adults in Glasgow who attended a cultural event or place in the last year are more likely to visit a wider range of cultural places.

C4: Attendance at cultural events and visiting places of culture in the last 12 months. Glasgow City, 2007-2011

Source: Scottish Household Survey

The percentage of adults in Glasgow City who did not attend a cultural event or place of culture in the last 12 months varied from 24% and 27% between 2007 and 2011.

C5: Participation in cultural activities by adults in the last 12 months. Scotland 2007-2011

Source: Scottish Household Survey

The table shows that the percentage of adults who participated in a cultural activity in the last 12 months has increased from 71% to 73% between 2010 and 2011 but this is lower than the value recorded in 2007 and 2008 (74%). Reading for pleasure is consistently the most popular form of cultural participation. This has been at around 63 or 64% of adults in each of the years between 2007 and 2011, except for 2010 (61%).

At a national level the percentage of adults who participated in a cultural activity in the last 12 months other than reading in 2011 has also shown an increase from 2010 levels (42% compared with 40%) but is lower than the 2007 figure (46%). Dance participation in the last 12 months has fallen from 23% in 2007 to 17% in 2011, although this has been no change in this activity in the last 2 years. Participation in other cultural activities has seen little change between 2007 and 2011.

The percentage of adults who did not participate in a cultural activity in the last 12 months varied from 26% and 29% between 2007 and 2011.

C6: Participation in cultural activities by adults in the last 12 months. Glasgow City 2007-2011

Source: Scottish Household Survey

The table shows that the percentage of adults who participated in a cultural activity in Glasgow City in the last 12 months has increased from 69% to 72% between 2010 and 2011 but this is lower than the value recorded in 2008 (74%). In general, the cultural participation figures for Glasgow are in line or slightly lower than for Scotland as a whole. As with adults in Scotland as a whole, reading for pleasure has been consistently the most popular form of cultural participation.

In Glasgow City, the percentage of adults who participated in a cultural activity in the last 12 months other than reading has also shown an increase from 2010 levels (40% compared with 38%), but this is lower than in the previous years (44% of adults).

As with the Scotland figures, the percentage of adults who have danced in the last 12 months has fallen from 2007 to 2011. Participation by adults in other cultural activities is broadly in line with the national average.

The percentage of adults in Glasgow City who did not participate in a cultural activity in the last months varied from 26% and 32% between 2007 and 2011.

Data is not available for young people at present but will become available through the Schools Omnibus survey in 2013.

C8: GVA - creative industries

Please see flourishing annex (F1) for the information on the indicator and data from 2008 to 2011.

Further, a more detailed assessment of the contribution of the creative and arts industry and Scotland was commissioned by Creative Scotland and reported in June 2012⁶⁰

C9: Employment - creative industries

Please see flourishing annex (F3) for the information on the indicator and data from 2008 to 2011.

3) Enhance young people's learning and everyone's understanding and celebration of our and other countries' cultures

This section looks at indicators which monitor whether the Commonwealth Games increases learning and celebration of our and other cultures. This is important particularly for young people who are in education, as well as for the general population and is linked to the Curriculum for Excellence and it's cross cutting theme of global citizenship.

C10: National and civic pride among adults and young people following the Commonwealth Games

Why is this indicator important? National and civic pride are important components in peoples sense of well-being and happiness, whether people look after their local area, and they affect peoples' level of community involvement. National and civic pride are particularly important in times of economic uncertainty and help to reinforce our resilience. They can also help promote Scotland and Scotland's cities on the world stage and can encourage visitors and business to come to Scotland and its cities. It is hoped that national and civic pride will increase following the Commonwealth Games 2014.

Information on national and civic pride following the Commonwealth Games will be collected through an annual School and Adult Omnibus Survey. Questions will include the percentage of respondents who, follow the Games, are personally "proud of Scotland, of myself, of athletes, of Glasgow" (Omnibus Question) and the percentage of people who say following the Games "more people who live in this country will be proud" and "there will be more of a community spirit in the country". It is hoped that pride both at a national level and a civic level will increase around the time of the event and will be sustained post event.

What do the data tell us? Information will become available on this indicator during 2013.

C11: Understanding and celebration of Scottish and other cultures (including the commonwealth) among adults and young people

Why is this indicator important? One of the opportunities afforded by hosting the Commonwealth Games in 2014 is an opportunity to learn about other cultures, particularly those across the Commonwealth. If the Commonwealth Games improves peoples' understanding and celebration of Scottish and other cultures it gives an opportunity to increase community cohesion in a multi-cultural Scotland and promote equality and diversity. It will also help to promote Scotland as a brand internationally.

The education programme for the 2014 Games and the 2014 Celebrate 2014 Fund (which will promote and celebrate our and other countries culture) are in the early development stage. It is intended that in the development of these we will build in both evaluation and measurement of attitudinal change and understanding within the school and adult population. This will be both in the run up to the Games in 2014 and post Games through a range of research approaches including the measurement of attitudinal change through national adult and school omnibus surveys. These will ask questions on whether respondents feel they can learn a lot from people from other countries and whether people know a lot about the Commonwealth. It is hoped that this indicator will show an increased understanding and celebration of culture by the time of the event which will be sustained in terms of peoples understanding post event.

What do the data tell us? Data will become available for this indicator during 2013.

C12: Understanding of global citizenship among children and young people

Why is this indicator important? Global citizenship is about recognising our responsibilities towards each other and the wider world. Within Curriculum for Excellence the outcome will be our children and young people as global citizens, able to take up their place in the world, contribute to it confidently, successfully and effectively, understanding the rights and responsibilities of living and working in a globalised world. Global citizenship includes development of knowledge, understanding, skills and values: learning about a globalised world; learning for life and work in a global society; and learning through global contexts.

As outlined above, the education programme for the 2014 Games and the Celebrate 2014 Fund (which will promote and celebrate our and other countries culture) are in the early development stage. It is intended that in the development of these we will build in both evaluation and measurement of attitudinal change and understanding within the school and adult population. This will be both in the run up to the Games in 2014 and post Games through a range of research approaches including the measurement of attitudinal change through national school omnibus survey. Questions will include a range of questions measuring attitudinal change in respect to global citizenship around giving to charity, everyone being entitled to the same standard of living as people in Scotland, how hard people work and whether that is linked to how much you earn, and personal empowerment to make change happen. It is hoped that this indicator will show an increased understanding and celebration of culture by the time of the event which will be sustained in terms of peoples understanding post event.

What do the data tell us? Data will become available for this indicator during 2013.

Conclusions

The indicators in the connected theme relate to attitudes toward Scotland and the Commonwealth Games, attendance and participation in cultural events and activities, and cultural learning and celebration around the Games. Many of the indicators under the connected theme are under development at this time. During the next few years data will become available around these which enable a picture to be formed. At this time it is therefore hard to comment collectively on the connected indicators.