Publication - Research and analysis

Financial support marketing campaign 2021-2022: evaluation report – August 2022

Published: 14 September 2023
Directorate: Communications and Ministerial Support Directorate, +2 more … Social Security Directorate, Tackling Child Poverty and Social Justice Directorate
Topic: Coronavirus (COVID-19) in Scotland, Cost of living crisis, Programme for Government
ISBN: 9781835213223

An overview of the financial support marketing campaign which ran from 29 November 2021 to 20 March 2022, including independent evaluation results.

Supporting documents

12. Impact

The campaign generated 41,000 visits to the website, with the majority of these users landing on the website homepage. Of those, 13,000 users went on to access the ‘Finding Help’ page, with 9,100 going on to visit partner organisations to seek further support.

Contact

Email: sgmarketing@gov.scot

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Information

12. Impact

Contact

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