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Publication - Research and analysis

Financial support marketing campaign 2021-2022: evaluation report – August 2022

Published
14 September 2023
Directorate
Communications and Ministerial Support Directorate, +2 more … Social Security Directorate, Tackling Child Poverty and Social Justice Directorate
Topic
Coronavirus (COVID-19) in Scotland, Cost of living crisis, Programme for Government
ISBN
9781835213223

An overview of the financial support marketing campaign which ran from 29 November 2021 to 20 March 2022, including independent evaluation results.

View supporting documents Supporting documents

13. Agencies

With thanks to the agencies and partners involved in this campaign:

Creative: The Union

Research agency: Trinity McQueen

Media agency: Republic of Media

Digital agency: Union Digital

Partnerships agency: Union Connect

PR agency: Stripe Communications

Evaluation: Progressive Partnership Ltd

Campaign partners: Advice Direct Scotland, Association of British Credit Unions, Christians Against Poverty, Citizens Advice Scotland, Money Advice Trust, Responsible Finance, Scottish League of Credit Unions, StepChange.

Contact

Email: sgmarketing@gov.scot

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