Fire alarms standard campaign 2021: evaluation report

This report outlines the evaluation results of the Fire Alarms Standard marketing campaign which ran from 19 August to 26 September 2021.


Footnotes

1 Fire and smoke alarms: changes to the law - gov.scot (www.gov.scot).

2 The following profiles were achieved: 16 to 34 year olds (19% pre, 17% post), 35 to 44 year olds (27% pre, 27% post), 45 to 59 year olds (26% pre, 28% post), over 60s (29% pre, 28% post)

3 TV and radio ads were played in full to measure recognition; examples of social/digital static ads were shown as were images of the leaflet

4 Total sample size was 1017 adults, of which 562 were homeowners (whose homes were built prior to 2010). Fieldwork was undertaken between 9th - 13th December 2021. The survey was carried out online. The figures have been weighted and are representative of all Scotland adults (aged 18+).

5 Question asked: Have you heard of the new fire alarms legislation the Scottish Government has introduced to improve fire safety standards in Scottish homes?

6 Question asked: To the best of your knowledge, when does this new legislation come into force? Please answer in the following format MM/YYYY.

7 By 1st February 2022, the new legislation will require homeowners to have:

  • One smoke alarm installed in the room most frequently used for general daytime living purposes.
  • One smoke alarm in every circulation space (on each storey), such as hallways and landings.
  • One heat alarm installed in every kitchen.
  • All alarms ceiling mounted and interlinked.
  • A carbon monoxide detector where there is a carbon-fuelled appliance (such as a boiler, fire (including open fire) or a flue, (which does not need to be linked to the fire alarms).

Overall, how likely are you to comply with all aspects of the new legislation by 1st February 2022?

Contact

Email: newfirealarmstandard@gov.scot

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