Pending and current Marketing and Communications campaigns 2019-2020: FOI release

Information requested

“With the publication of Scotland's Future programme 2019-2020.
I am looking to request the marketing plan for this same period. I am looking at all pending and current Marketing and Communications campaigns that will happen or are proposed to happen during this period. I do not need to know allocated budgets but overview of all campaigns that have been proposed to support the current government term.”

Response

The answer to your question is outlined below in the form of a list of paid-for-media marketing campaigns that have run or are proposed to run in the financial year 2019/20 and be funded through the central Scottish Government marketing team:

Healthier	Cancer Detection
	Organ Donation
	Alcohol Guidelines
	Risk Behaviours (Wellbeing) Pilot
	Sepsis
Recruitment in Scotland (Smarter)	Teacher Recruitment
	Early Learning and Childcare Recruitment
	Nursing, Midwifery, AHP Recruitment
Safer	Hate Crime
	Human Trafficking
	Ready Scotland (adverse weather)
	Domestic Abuse
	Animal Welfare
	Firework Safety
Greener	Climate Change
	Food Waste Recycling and Prevention
Parental Audience	Financial Health Check (parents/ low income families) and Benefit Entitlement
	Early Years Interventions
	Read Write Count
International Marketing	Scotland is Now - Live / Work - Migration and Trade & Investment
	Winter festivals
Wealthier & Fairer	Support for Carers
	Period Poverty / Menstrual Stigma
	Private Renting Rights

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.