Total amount of money Scottish Government spent on advertisement with SI Games: FOI release

Information requested

You asked “How much money has the Scottish Government, or associated government agencies, spent on advertising with the company SI Games (or Sega) and, specifically, its computer games Football Manager 2019, Football Manager 2020, and Football Manager 2021”.

Response

Football Manager 2020 and Football Manager 2021 are the only computer games that the Scottish Government have spent through SI Games*. This was for advertising within Football Manager as part of the Safer Young Driver Campaign which set out to improve road safety awareness in young men.

Please see the table below for the figures requested:

Football Manager
Year	Spend
2020/21	£18,642
Total	£18,642**

*The Scottish Government have had no involvement with Football Manager 2019.
** £18,642 with Republic of Media.

About FOI

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