Accountant in Bankruptcy total advertising spend: FOI release

Information requested

Information on each of the following periods; 2019-20, 2020-21, 2021-22:

• The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)

Response

Accountant in Bankruptcy has supported nation-wide media campaigns to encourage members of the public with money and debt worries to seek free money advice at the earliest opportunity. These media campaigns were run through articles online and in-print press. The specific expenditure associated with boosting these online articles via Facebook posts are detailed below for each of the years (note this is the only platform that has any paid for element):

2019/20 - £3,675
2020/21 - Nil
2021/22 – Nil

About FOI
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