Information on promoting Brand Scotland: FOI release

Information requested

As of 7 September 2021, what progress has the Scottish Government made with refreshing and reinvigorating Brand Scotland?

Response

In line with the Scottish Government’s Programme for Government 2020-21 commitment, Scotland’s nation brand marque was unveiled in October 2021 alongside a new brand film used to support Scotland’s domestic and international presence at COP26 in Glasgow and Expo 2020 Dubai. Developed collaboratively by the Brand Scotland Strategic Partnership and wider stakeholders and partners, the purpose behind the new marque is to provide a defining and unifying visual device that will bring consistency, galvanize efforts and create global recognition across all Scotland brand communications work, both internationally and domestically. Therefore the brand marque is now utilised across all Brand Scotland core channels, content, campaign assets and campaigns for Brand Scotland partners and continues to support key global moments for Scotland, most recently seen in support of 2022 Commonwealth Games, and the 75th anniversary of the Edinburgh Festivals.

About FOI

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