Scottish Government Social media advertising: FOI release
- Published
- 18 July 2023
- Topic
- Public sector
- FOI reference
- FOI/202300363582
- Date received
- 26 June 2023
- Date responded
- 7 July 2023
Information request and response under the Freedom of Information (Scotland) Act 2002
Information requested
- The total digital advertising spend by the Scottish Government, in each of the last three years, on platforms owned by Meta (Facebook, YouTube and Instagram).
- The total digital advertising spend, in each of the last three years, on Twitter. Please break down the advertising spend by year and platform (Facebook, Twitter, etc).
Response
The following table sets out digital advertising expenditure on Meta (Facebook and Instagram), YouTube and Twitter for the last three full calendar years and year to date in 2023.
|
Supplier |
2020 |
2021 |
2022 |
2023 (YTD) |
|
Meta |
£ 1,297,951 |
£ 2,303,016 |
£ 1,180,210 |
£ 349,548 |
|
YouTube |
£ 484,384 |
£ 747,432 |
£ 324,665 |
£ 101,494 |
|
|
£ 455,795 |
£ 1,013,506 |
£ 377,704 |
£ 9,621 |
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
There is a problem
Thanks for your feedback