Advertising spend on "Tenants Have Rights" campaign: FOI release

Information requested

1. Copies of the promotional material included in this campaign;

2. Clarification of the channels this advertisement being broadcast on (billboards, social media etc.);

3. Confirmation of the total spend, per channel, on this advertisement campaign to date;

4. The expected budget for this campaign, as well as the expected time horizon for the campaign to run.

Response

1. The materials for the recent Scottish Government Renters’ Rights 2023-24 marketing campaign are in the attached pdf and a video link is included below.

Tenants have rights that are set in stone. (youtube.com)

2. The paid-for-media channels used within the campaign were out of home posters and digital advertising.

3. Total spend, per channel, on this advertising campaign to date is detailed below:

Year	Production	Media Spend: Outdoor Posters	Media Spend: Digital Advertising	Total campaign spend
2021-22	£35,000	£19,489.25	£101,810.98	£165,000
2023-24	£10,000	£17,508	£46,713	£80,000

4. The expected budget for the campaign is known and detailed in the response to question 3 above. No further activity is planned at present. The campaign ran from 27 February to 26 March 2024.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

FOI 202400406859 - Information released - Attachment

File type

PDF

File size

338.9 kB