Education Scotland and social listening / media monitoring tool: FOI release

Information requested

1) Do you use a social media management platform?

2) If so, what tools do you use?

3) What is your annual spend on a Social media management tool?

4) What dates does your contract with your current supplier end ( month & year) ?

5) Do you use a social listening / media monitoring platform?

6) If so, what tools do you use?

7) What is your annual spend on a social listening / media monitoring tool?

8) What dates does your contract with your current supplier end ( month & year)

9) Who is the senior person responsible for managing these contracts?

 

Response

Please find below the information you have requested.

1) We use the social media management platform, Hootsuite.

2) We use Hootsuite only to manage the scheduling of social media posts across our various social media platforms.

3) The annual cost is 2988 USD + VAT (equivalent to roughly £2342 + VAT)

4) The contract started in December 2023 and will end in December 2024.

5) We do not use a social media listening platform.

6) See answer to question 5.

7) See answer to question 5.

8) See answer to question 5.

9) The Head of External Communications manages the contract with Hootsuite.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.