Social media and listening tool data: FOI release

Information requested

• Do you use a social media management platform?
• If so, what tools do you use?
• What is your annual spend on a Social media management tool?
• What dates does your contract with your current supplier end (month & year)?
• Do you use a social listening / media monitoring platform?
• If so, what tools do you use?
• What is your annual spend on a social listening / media monitoring tool?
• What dates does your contract with your current supplier end (month & year)?
• Who is the senior person responsible for managing these contracts?

Response

Do you use a social media management platform?

Yes, SAAS use Hootesuite.

If so, what tools do you use?

Insight, analysis, scheduling and social listening

What is your annual spend on a Social media management tool?

£12,588.00

What dates does your contract with your current supplier end (month & year)?

July 2024

Do you use a social listening / media monitoring platform?

Yes, our media monitoring is carried out by Onclusive/Kantar/Precise

If so, what tools do you use?

Daily press clippings

What is your annual spend on a social listening / media monitoring tool?

£2,860.00

What dates does your contract with your current supplier end (month & year)?

July 2024

Who is the senior person responsible for managing these contracts?

Head of Communications

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.