Scottish Government allocated spend to advertise on X/Twitter: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.


Information requested

How much money the Scottish Government has paid to advertise on X/Twitter since 1 November 2022, when this money was paid and what was it advertising.

Response

During the period 1 November 2022 to 31 July 2024, the following spend was allocated to X/Twitter for advertising purposes: 
Nov 2022 - Autumn Winter Vaccine Campaign                         £14,650.00
Dec 2022 - Autumn Winter Vaccine Campaign                         £2,956.00
Jan 2023 - Mind to Mind (Adult Mental Health) Campaign     £3,141.00
Feb 2023 - Mind to Mind (Adult Mental Health) Campaign     £2,159.00
Mar 2023 - Mind to Mind (Adult Mental Health) Campaign    £4,320.00

Total spend for period 1 November 2022 to 31 July 2024 £27,227.00

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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