Publication - FOI/EIR release

Costs for advert regarding driving when tired: FOI release

Published: 9 January 2025
Directorate: Communications and Ministerial Support Directorate
Topic: Public sector
FOI reference: FOI/202400440113
Date received: 11 November 2024
Date responded: 27 November 2024

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

A breakdown of how much the driving when tired advert cost.

Response

The breakdown of costs for the driving when tired (Fatigue) advert are as outlined below. Please note, the creative development and production costs were incurred in 2020/21 when the campaign first launched and the media channel costs are from the current 2024/25 campaign:

Creative development and production - £133,583.48
TV advertising - £146,595.64
Digital advertising- £66,247.38
Radio advertising- £32,815.57
Outdoor posters- £9,341.41

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG

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