Publication - Strategy/plan
International Communications Framework
The framework provides a structure and plan to support public sector communicators and other organisations that are communicating with international audiences.
10. Communications management
The following structures and tools will help support collaboration and consistency:
- resources – Scotland marque brand guidelines, brand storybook, and Brand Scotland online toolkit containing almost 3,000 films, images, graphics and branded collateral templates on Scotland.org
- internal Scottish Government engagement – through cross-communication coordination and collaboration with the international network and policy
- external partner engagement – through information sharing, regular communications meetings and forums to share priorities, join-up activity and amplify messaging
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