Publication - Strategy/plan

International Communications Framework

Published: 28 November 2024
From: Cabinet Secretary for Constitution, External Affairs and Culture, +1 more … Director of Communications and Ministerial Support
Directorate: Communications and Ministerial Support Directorate, +1 more … External Affairs Directorate
Topic: Economy, International
ISBN: 9781836016205

The framework provides a structure and plan to support public sector communicators and other organisations that are communicating with international audiences.

Supporting documents

11. Evaluation

A range of measures will be used to evaluate communications activity, set against SMART objectives in line with the communications aims outlined above. This will include quantitative and qualitative research to measure against key outcomes, in addition to outputs and outtakes including digital metrics. Key points will be included in the Scottish Government’s annual report on international activity.

Contact

Email: strategiccommunications@gov.scot

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Information

11. Evaluation

Contact

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