International Communications Framework

The framework provides a structure and plan to support public sector communicators and other organisations that are communicating with international audiences.


Endnotes

1 Jigsaw Research. (2021) insight gathering research with prospective audiences in September 2021.

2 Leith Agency. (2023) brand positioning research with international audiences in March 2023.

Contact

Email: strategiccommunications@gov.scot

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