Publication - Strategy/plan
International Communications Framework
The framework provides a structure and plan to support public sector communicators and other organisations that are communicating with international audiences.
6. Communications aims
1. Awareness – to increase awareness of Scotland’s values and ambitions to collaborate internationally as a good global citizen
2. Education – to increase understanding and perception of Scotland as a dynamic, fair and inclusive nation contributing to global knowledge and economies
3. Action – to motivate and prompt action towards living, working, studying, visiting and doing business in Scotland
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