Publication - Strategy/plan

International Communications Framework

Published: 28 November 2024
From: Cabinet Secretary for Constitution, External Affairs and Culture, +1 more … Director of Communications and Ministerial Support
Directorate: Communications and Ministerial Support Directorate, +1 more … External Affairs Directorate
Topic: Economy, International
ISBN: 9781836016205

The framework provides a structure and plan to support public sector communicators and other organisations that are communicating with international audiences.

Supporting documents

7. Communications strategy

The communications strategy is to:

use evidence to show Scotland’s values, outlook and global ambitions
emotionally connect through storytelling and demonstrate how it will feel to live, work, study, visit and do business with Scotland

Contact

Email: strategiccommunications@gov.scot

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Information

7. Communications strategy

Contact

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