Inward Investment Values Wheel

Wellbeing Economy

Our vision for Scotland is to create a wellbeing economy - that is, an economic system with the collective wellbeing of current and future generations at its heart. The pandemic has both exacerbated and exposed some deep inequalities in our society, and shone a light on the interconnected nature of people’s health, prosperity and our environment. We must use our recovery as an opportunity to fundamentally reshape our economy, delivering a just transition to a net zero, nature-positive, circular, wellbeing economy based on the principles of equality, sustainability, prosperity and resilience.

When we talk about a wellbeing economy, we mean…

that our success is not measured by GDP alone but by more sustainable, inclusive measures that understand the important relationship between the environment, health, equality, place and the economy in contributing to our collective success, happiness, and wellbeing. Businesses have a vital role in creating a wellbeing economy, as they create the means of meeting human and environmental needs.

What will we do

• We will work with and support investment from companies who want to make a difference in Scotland, helping to create a healthier, fairer and more prosperous place to live.
• We will promote Scotland as a values-led inward investment destination, promoting wellbeing for individuals, business and wider society.
• We will promote inward investment to support development in the parts of Scotland where quality jobs and investment are most needed. This will give inward investors access to talent, supply chains and innovation from across the country.
• We will support inward investors to thrive and innovate in all of Scotland to deliver local prosperity and wellbeing.