List of all adverts funded by the Scottish Government hosted on YouTube: FOI release

Information requested

1. A list of all adverts funded by the Scottish Government hosted on YouTube in December 2022 and January 2023.
2. The amount spent on these adverts.
3. All correspondence relating to the ‘visit Glasgow this winter’ advert that has appeared on YouTube with the Scottish Government’s branding.
4. Whether or not the Scottish Government had any other adverts promoting other cities or areas running simultaneously to the ‘Visit Glasgow this winter’ advert.

Response

Part 1 & 2:

Between 1 December 2022 and 31 January 2023, the Scottish Government hosted the following adverts on Scottish Government YouTube accounts. The list below covers all content held on the account which was promoted through some form of paid-for-advertising. Content included on Scottish Government proprietary platforms only is not included.

Campaign	Dates	YouTube Link	Digital Activity Costs
Winter Illness	05/01/23 to 19/01/23	https://youtu.be/PnXvNrMOPhs	£61,204
Right Care Right Place	22/12/22 to 15/01/23 15/11/22 to 22/12/26	https://youtu.be/pilTC-7Pz58 https://youtu.be/7XViROVBoR8	£18,673
Stay Well This Winter Linda Bauld	01/12/23 to 31/01/23	https://youtu.be/-xyxGKOdYzo https://youtu.be/mRKPc5XM6_o https://youtu.be/4Ub1aGzSNXU https://youtu.be/n9fA7WmXycA https://youtu.be/n9eE43x8LkE	£8,645
Home Energy Scotland	03/11/22 to 04/12/23 05/01/23 to 20/01/23	https://youtu.be/c0D8O8PJ2Pg	£117,871
Infant Mental Health	28/11/22 to 26/01/23	https://www.youtube.com/I6QRrnz7QkQ https://www.youtube.com/Cwo9nYCzg https://www.youtube.com/xK9- tSon5DY https://www.youtube.com/3rCresc5HrY https://www.youtube.com/HZke4rfk0j8 https://www.youtube.com/YjJDNMrZxdI	£6,517

Parts 3 & 4:

The Scottish Government does not hold any correspondence relating to the "visit Glasgow this winter" advert and has not run other adverts to promote cities or areas at the same time. This is a formal notice under section 17(1) of FOISA that the Scottish Government does not have the information you have requested.

Promotion of cities is the responsibility of the relevant organisation representing each city. The Scottish Government logo was utilised by Glasgow Life in campaign materials to acknowledge support from the Scottish Government’s City Centre Recovery Fund.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.