Low Carbon Scotland: behaviours framework

Greener Together Campaign

The Scottish Government’s ‘Greener Together’ Campaign, running since January 2012, has sought to represent the ten key behaviour areas in an integrated way that engages intrinsic values, through television, outdoor and digital social advertising, supported by a website and helpline. Through encouraging people to ‘Go Greener Together’ to create a cleaner, greener, healthier Scotland, the campaign’s focus on collective action is designed to have a significant and long-lasting impact on behaviours. Early indications are positive – following the first burst of campaign field activity for example, 89% of people reported that they had taken some action as a result.