Publication - Research and analysis
How much do people in Scotland value characteristics of marine and coastal areas
This report summarises the results of a choice experiment survey that was designed to capture the preferences of Scottish people towards the management of marine and coastal areas in Scotland.
Annex 5: Aggregate WTP Estimates
| Attribute | Aggregate WTP | Lower C.I. | Upper C.I. |
|---|---|---|---|
| Wildlife and habitats (large increase) | £110.93m | £89.72m | £132.14m |
| Moderate restrictions | £63.06m | £40.19m | £85.93m |
| Wildlife and habitats (medium increase) | £60.16m | £40.09m | £80.23m |
| Low restrictions | £51.87m | £27.69m | £76.04m |
| Educational content | £34.63m | £20.10m | £49.15m |
| Size of area changed (1% increase) | £5.00m | £1.77m | £8.23m |
| Status Quo | -£73.97m | -£130.81m | -£17.14m |
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