Ocean literacy survey: headline findings

Headline findings from an online survey with the public in Scotland on the topic of ocean literacy - exploring the public's understanding of the marine environment. It is part of a wider project covering England and Wales.


Communicating about the marine environment

The most common sources of knowledge/information about the marine environment in the last 12 months was news (45%), television and radio (44%) and films, nature and wildlife documentaries (36%) (Figure 28).

While social media was indicated by 28% of respondents, only 3% indicated a role for celebrities or influencers.

The least common sources, in addition to celebrities or influencers, were talks/seminars (3%), community events (2%) and festivals/exhibitions (1%).

Figure 28: Sources of knowledge about the marine environment (weighted %)
a bar chart that shows where respondents get information about the marine environment from as reported in the previous three paragraphs.

Q14: Thinking about the last 12 months, where do you think your knowledge/information about the marine environment in Scotland has mostly come from? Please select a maximum of three.

Unweighted base: 3,055

Dimensions

  • Communication
  • Knowledge
  • Awareness

Contact

Email: socialresearch@gov.scot

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