Ocean literacy survey: headline findings

Headline findings from an online survey with the public in Scotland on the topic of ocean literacy - exploring the public's understanding of the marine environment. It is part of a wider project covering England and Wales.


Knowledge of marine terms

Climate change (92%) and sustainable fishing (82%) were the terms most commonly known and understood (to at least some degree) (Figure 4).

Other familiar terms were Marine Protected Areas (69%), biodiversity (67%), sustainable development (66%) and Marine Conservation Zones (65%).

In contrast three quarters said they had never heard of eutrophication (77%). Other terms which the majority had never heard of were the United Nations Decade of Ocean Science (66%), blue carbon (60%), natural capital (57%), marine citizenship (55%), Ocean Literacy (55%) and carbon sequestration (54%).

Figure 4: Knowledge and understanding of marine terms (weighted %)
a bar chart that illustrates how much knowledge and understanding respondents said they had of marine terms as reported in the previous three paragraphs.

Q7: Please indicate how familiar you are with each of these terms by selecting the relevant box.

Unweighted base: 3,055

Table 2: Knowledge and understanding of marine terms (weighted %)
Marine Term Know and understand Heard of and have some understanding Heard of but do not understand Have never heard of the term Summary: % know or heard of and have some understanding
Climate change 48% 44% 5% 2% 92%
Sustainable fishing 32% 50% 14% 4% 82%
Biodiversity 26% 41% 22% 9% 67%
Sustainable development 20% 46% 22% 10% 66%
Marine Protected Areas 21% 48% 19% 11% 69%
Marine Conservation Zones 18% 47% 21% 13% 65%
Good Environmental Status 13% 39% 23% 24% 52%
Nature based solutions 9% 35% 28% 26% 44%
Ecosystem services 9% 31% 30% 28% 40%
Ocean acidification 8% 23% 23% 45% 31%
Ocean literacy 3% 16% 24% 55% 19%
Carbon sequestration 5% 15% 25% 54% 20%
Marine citizenship 4% 14% 25% 55% 18%
Natural capital 4% 14% 22% 57% 18%
Blue carbon 3% 12% 23% 60% 15%
United Nations Decade of Ocean Science 3% 12% 18% 66% 15%
Eutrophication 3% 6% 12% 77% 9%

Dimensions

  • Knowledge
  • Awareness

Contact

Email: socialresearch@gov.scot

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