Procurement: framework agreement media services - buyer guide

Lot 2 – Service overview (full service details are set out in the framework agreement documentation)

News release distribution and newsroom service - To provide a Media Release Distribution Service which is capable of sending media releases and information notices electronically to journalists and stakeholders in a straightforward, secure and effective manner.  The system must be operational 24/7/365 and be able to handle embargoed material with appropriate timing controls.  It must be quick and easy to use, whilst at the same time offering appropriate password and security controls. There   should be a tracking facility to identify when releases are sent and read. There should be an integrated (Scottish, UK and International) journalist database, (which is updated on a weekly basis) and there should be the facility to manage various geographical and topic based distribution contact lists. The contractor must ensure this is UK GDPR compliant and the contractor must be able to assist in creating a DPIA.

Enquiry management service - To provide an enquiry management service which allows media enquiries to be tracked from start to finish.   It will allow users to record details of calls, emails or written enquiries in a database style system.  It will provide the seamless linking of contact with journalists, contact data within the email distribution product (if purchased), media releases sent          to those individuals and any articles written by those journalists.  The service will allow easy integration with the social media accounts of journalists and contacts.

Note: Framework public bodies may purchase individual services from Lot 2, as their own operational requirements dictate. Accordingly, framework public bodies may not wish to purchase all services in Lot 2.